You built a manufacturing business. We build the marketing team you don’t have room to hire.
You built a manufacturing business. We build the marketing team you don’t have room to hire.
Most small and mid-sized manufacturers we work with are second- or third-generation, still family-run, and lean. There’s rarely a marketing department. Usually, it’s one person handling marketing alongside ops, sales, or HR, doing their best with the hours they have left over. That gap is exactly where we come in.
For 30+ years, we’ve worked with manufacturers who need real marketing support without the overhead of building an internal team. We handle the strategy, the execution, and increasingly, the AI tools that are changing how manufacturers get found and how buyers research suppliers before ever picking up the phone.
30+
Years Working With Manufacturers
5/5
Customer Rating
16
Team Members
98%
Customer Retention Rate
The Marketing Support Your Team Doesn’t Have Time For
You’ve got a business to run and probably three other jobs besides marketing. Here’s what we take off your plate.
A lot of manufacturer websites were built years ago and never touched again. We modernize what you have or start fresh, and for manufacturers with complex product lines, we build AI-powered tools like spec finders, quote calculators, or product configurators so buyers can self-serve instead of calling for basic answers your site should already give them.
If you sell to government contracts, larger OEMs, or public-sector buyers, accessibility compliance may already be a requirement you’re not fully meeting. We audit your site against WCAG standards, using AI-assisted tools to move through the process faster, then confirm everything by hand.
Search Engine Optimization & AI Search Visibility
Procurement teams and engineers now ask AI tools questions like “CNC machining supplier for aerospace parts” before they ever search Google the old way. We build your SEO strategy around both, so you show up whether someone’s typing a search query or asking an AI assistant to recommend a supplier.
In manufacturing, reputation often travels through industry associations, trade shows, and existing customer referrals more than public reviews, but both matter. We help you build a stronger review presence and manage feedback using AI to speed up drafting responses, with your team reviewing everything before it goes live.
Manufacturers often undersell what makes them different: certifications, tenure, capabilities competitors don’t have. We pull that out and build a brand and message around it, so your marketing sounds as capable as your shop floor actually is.
B2B manufacturing sales cycles are long, and ad budgets get wasted fast if targeting isn’t precise. We run Google Ads and LinkedIn campaigns with AI-assisted bid management to make your budget work harder, while your team and ours make the actual strategy calls.
Certified. Involved. Trusted.
Marketing Experts for 30 Years.
You’ve spent decades building a manufacturing business. We’ve spent decades learning how to market one.
Manufacturers Trust Vivid Image
Here’s what we’ve helped manufacturing businesses accomplish.
“Vivid Image has proven to be an invaluable partner in our digital online presence. With their assistance via coaching calls and recommendations, our overall traffic has increased by nearly 200% in the past four years.”
Lane Powell, Harmony Enterprises
“We have been working with Vivid Image since 2014 starting with a complete website redesign along with an e-commerce site. Since the site redesign we have seen significant increases in website traffic and in turn increased sales. Having your product(s) information easily accessible and in a clean modern layout is key and Vivid helped us obtain that and we see continued growth each month. Their staff is very knowledgeable, give them a proposed idea and they will help find the right tools to achieve it.”
Rebecca Gerads, Felling Trailers
What We’ve Built for Manufacturers
Take a look at what we’ve built for manufacturing businesses like yours.
How We Approach It
Manufacturing sales cycles rarely move quickly, and buyers often quietly research for months before reaching out. The Vivid Image Marketing Method is built for that reality: staying visible through a long consideration period instead of chasing quick wins that don’t fit how your buyers actually decide.
Whether you’re trying to win larger contracts, reach buyers outside your existing network, or just get marketing off the plate of whoever’s been handling it part-time, this is how we get you there.
Loyalty
Nurturing long-term customer relationships: Build loyalty with long-term customers through consistent communication, exceptional service, and proof that you understand their needs.
Passive
Stay top-of-mind through the off-season: Remind customers about seasonal maintenance, fill-ups, and how you’re different from your competitors.
Active Searcher
This is where your best leads come from: Get found when someone searches “propane delivery near me,” “emergency propane,” or “propane fill-up” in your territory.
Marketing Foundation
Establish credibility: Help customers understand what your business does, why they can trust you, and how to reach you.
What Manufacturers Ask Us Most
We hear these a lot. Here’s what you actually want to know.
No, that’s the norm for most of our manufacturing clients. Usually there’s one person handling it alongside another role, and we’re built to work alongside that person, not replace them or expect them to manage an agency relationship on top of everything else.
Yes, but the timeline looks different than a retail or consumer business. We focus on staying visible and credible through a research process that might run months, so you’re already trusted by the time a buyer is ready to talk.
We ask the right questions upfront and lean on your team’s expertise for the technical details. Our job is turning that expertise into marketing that a non-technical buyer or an engineer can both understand.
More than you’d expect. Buyers are using AI tools to research suppliers before they ever fill out a contact form, so we make sure your site and content are built to get found and cited in those searches, not just traditional ones.
Not if you don’t want it to. Some manufacturers hand off marketing almost entirely. Others want a check-in and approval process. We set that up based on how much bandwidth your team actually has.
We’re not dropping your account into a generic B2B template. We build around your actual capabilities, your actual buyer, and the fact that you likely don’t have a marketing team backing you up internally.
Every engagement begins with Discovery. We dig into your current capabilities, your existing website and marketing materials, and the buyers you’re trying to reach, before we recommend a single tactic. That groundwork is what shapes the plan we bring to you. We don’t believe in starting anywhere else.
Connect with our Client Success Team
We take a close, selective approach to partnerships – because the best results come when the fit is right for both of us. Let’s find out if we’re a good match.
