Are you struggling with outdated or inconsistent branding? At Vivid Image, we’ve developed an effective logo creation process to solve these challenges and elevate your brand identity. Our approach guides you through exploring various layouts and color combinations, helping you visualize how your new logo will appear across different mediums. The result? A logo that truly reflects your brand and brings cohesion to your marketing efforts. We don’t just stop at design – we’ll provide you with all the necessary file types and a practical guide to maintain brand consistency. Say hello to a sharper, more professional image that resonates with your audience and stands the test of time.
Short on time? Listen to this NotebookLM-generated "podcast" recap.
Step 1: Black & White Layout Options
The first step in the logo process is creating black & white layout options, similar to the wireframe step of a website. Depending on the Logo Package you’ve chosen, we provide up to 5 options that could include combinations of words and icons/graphics, along with a short description of each concept. During this stage, we work with you to create a concept that best represents your company. Once you decide on your favorite layout, we move on to the next step!
Step 2: Mini Styleboards
In the second step, we will apply color to your favorite concept. We will do this through 3-4 different styleboards. Each board will show the logo in color, along with mockups of your logo on common items like a mug and t-shirt. This can help you visualize what your overall branding will look like. The boards will include full color and black & white variations so you can see how they will look on different backgrounds. We want to ensure the colors are the perfect ones for your logo and brand.
Step 3: File Prep
The last step in the process is to provide you with all the different logo files and variations you might need. These include full color, black & white, and reverse color options. You will receive several different file types to ensure you can use your logo on everything you might need for print or digital use: EPS, PDF, JPG, and PNG. You also will be provided with a Logo Spec sheet. This helpful guide shows your logo along with any colors or fonts used within the logo so that you can keep this branding consistent.
If you have any questions about designing or updating your logo and brand identity, please reach out to your Account Director– We’re here to help!
