Video is essential to successful marketing in today’s world. Videos can help you tell your story in a way that the written word cannot. Whether your video focuses on how-to/education, product introductions, testimonials, behind-the-scenes, interviews, or even an updated animated logo to capture attention- whatever other creative ideas you can dream up, there are so many ways to use your video. Let’s take a look at all the ways you can share your social media video online, beyond YouTube and your website.
Repurposing Video Everywhere!
YouTube
YouTube is the obvious place to share your video, but there are some best practices to follow. Make sure you have a branded and SEO-optimized YouTube Channel. When you upload your video to Youtube, write the description for your video for your audience but also with keywords and SEO in mind. I also like to include a link back to the company’s website when appropriate to make it easier for the viewers to learn more.
Rather than sharing a link to the YouTube video on your Facebook page, upload the video to Facebook organically. Advantages to Facebook organic video include autoplay in the newsfeed and easier sharing and commenting within Facebook. Studies have shown that Facebook native videos will have 86% higher reach. You will also be able to see video insights specific to Facebook. Since people are staying on Facebook to watch the video and not clicking away to Youtube, the experience for Facebook users is better overall.
Insider Tip: With Facebook’s new Creator Studio, up to 50 videos can be uploaded and optimized at one time. Facebook wants to make videos a more prominent media on their platform and this is one step they have taken to make it easier for publishers. Videos posted previously can also be easily re-posted with a new caption and new engagement.
Twitter just allows 280 characters, so you can really stand out when you add a video. Video on Twitter has some limitations, as the maximum file size is 512MB and 2 minutes and 20 seconds. If you are using the mobile app on your phone, you are easily able to edit the video length within the Twitter app to fit within the time specification.
Instagram & IGTV
Videos can be uploaded to Instagram for up to 60 seconds and videos over 60 seconds (up to ten minutes) can be uploaded to IGTV. IGTV videos will show a 15-second preview on Instagram, and then viewers can click on IGTV to watch the full video. With Facebook’s new Creator Studio, videos can easily be uploaded to Instagram and IGTV.
People who are admins of their company’s Linkedin page can upload videos natively. LinkedIn native videos allow you to directly upload a video that’s between 3 seconds to 10 minutes in length to your feed. Like Facebook and Twitter, the video will autoplay without any sound which will help engagement compared to posts without videos.
Google My Business
Depending on the type of video you have, it may ideal for either adding to your Google My Business listing or as a Google My Business post. If the video is more evergreen, adding it directly to your Google My Business listing will help to keep it in front of more eyes, where a post is more timely or temporary in nature. These Google My Business videos do need to be shorter, up to 30 seconds long.
Video not Uploading? Having problems uploading your video to one of these platforms? Check to make sure you are uploading the recommended format. The most common video formats for social are .MP4 for web and .MOV for mobile but others are compatible depending on the platform.
This video pulls together a bunch of visual examples talked about in this article to show you how movement in video and animation makes a dramatic impact in your marketing and brings stories & ideas alive!
Paid Advertising Using Video
We have mentioned a lot of ways to use your video organically on social media. But there are also numerous ways within these platforms that you can use paid advertising to get your video in front of even more people. Videos ads, especially short and to-the-point videos, can grab people’s attention quickly when done right. Facebook Ads and Google Ads are great places to use video to gain more exposure.
Embed the Video on your Website
Don’t forget about your website! Depending on the video, it could be embedded onto a page or a blog post. Typically a YouTube embed code is the best choice, but Facebook video embeds are also possible. This gives your web visitors a chance to watch the video without leaving your site, and can also be a great landing page if you are sharing the video in email marketing.
Need Help with Video Creation or Promotion?
Vivid Image has created several different social media videos for clients, from short promotional videos for Facebook ads to awareness videos, animations, hiring videos, educational videos, employee profiles, and more! Whether you have a video and are not sure how to promote it, or you are in the video ideation stage and need help writing and creating the video, the Vivid Image team is here for you. Reach out to us at (320) 587-8974 or fill out this simple form to get started.
