People are typing phrases like “hardware store near me” or speaking into their device “foot doctor nearest me”. The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don’t pertain to them, and an attempt to cut through the clutter and get to the point is clear.
Our best tips for making sure your business is in “near me” search results:
- Make sure you have your business listing optimized in Google! Tell the search engines loud and clear where you are.
- Verify your correct physical address is listed on your contact page and footer of your website.
- Write content that includes likely search terms. If people are likely to search for “live fishing bait near me”, make sure you’re talking about offering live fishing bait on your website and blog. If you’re not, it’s going to be a tough battle.