Social media is a great tool to help grow an audience, promote events, and advertise sales for your business. It is often the first place many customers go to learn about your business’s activities. This means that it is of vital importance that you keep your platforms up to date with hours and services, post regularly to maintain a spot in the algorithm, and engage with your community to show them there is a human behind the screen. But as much as your social media might be helping you, certain mistakes could be hurting your business, as well. Check out some of these quick do’s and don’ts to find tips you can implement today.
#1 No Social Media Presence
Resist the temptation to create a profile for all of the social media platforms out there. Stick to the sites that you believe your audience will subscribe to the most and be willing to engage with your page on. Further, it is not recommended to link your personal profiles to your business or website. Work on creating a business page for your company or brand.
Become a part of the platforms that make the most sense for your business. Users want to turn to social media to learn about your business or your brand. A well-managed social media page can provide validity and valuable information for your customers. It is also wise to consider how many platforms you are willing and able to manage for your business.
#2 Inconsistent Information
It is not beneficial to post different information on different platforms. Many users are a part of more than one social media network and will often access your page on different platforms or your website. If information is inconsistent across pages, your audience may begin to lose trust in your brand and find your business unreliable. Plus, inconsisent information will hurt you in Google searches!
Use a social media scheduling tool to help you post your content across multiple platforms. In this way, you can maintain the consistency users are looking for to build trust in your business. It is recommended that you check the “About” sections of your social media profiles regularly to update hours (such as, during the holidays), locations, and other information as needed.
#3 Impactful Posts
“Post for posting’s sake” can mean that you are throwing posts online just to ensure you get something out there for your audience. Users can be very specific about how they spend their time on social media and who they are following. If your posts feel irrelevant to them, it is easy for them to unfollow your business. Stick to engaging with industry-relevant current events, and avoid commenting on non-industry-related current events. During challenging times, don’t “go silent” on social media.
Consistently post on social media. Social media moves fast, and a lack of posting will not keep your business in front of your audience. Rather than posting on the spur of the moment, use a content calendar to plan out your posts so they are timely and meaningful. Try to plan at least a week, but preferably a month out for posts. Lastly, when posting about current events, consider how you might post, the authenticity of your post, as well as how your audience might react.
#4 Reviews Management
Even though bad reviews can be frustrating, it is important not to ignore them. It is not necessary to resolve the whole issue in the comments section of the review. However, responding to the customer and making a public attempt to resolve their complaint are important. Remember to thank them for their time and for giving you a chance to improve. To continue the conversation, provide a phone number or send a direct message if necessary.
Encourage your satisfied customers to leave a review on your page. By providing users with testimonials, you build credibility in your business and help them understand your brand. It is also appropriate to report reviews if they come from trolls, spam, or are outrageous in nature.
If you’d like to build trust with your customers and grow your following, but you don’t have the time to do it yourself, reach out today! We have social media managers on our staff who can help you create meaningful posts, and manage one or multiple platforms for your business!