| If you’re scratching your head, wondering where IGTV went on Instagram, you’re not alone. IGTV was Instagram’s long-form video feature that they made usable on desktop in late 2021, but it’s already seen its demise. That’s how fast the world of social media goes. With the rise in TikTok and the love of short videos, Instagram did a 180 on its video focus. It’s now all about Reels on Instagram (and Shorts if you’re a YouTube lover). Instagram decided to combine IGTV and feed videos together and simply refer to it as Instagram Video. So what happened to all your IGTV videos you had posted? No worries, they just got merged into your “videos”. |
Let’s Recap
You basically have four kinds of content you can create and share on Instagram now:
- Videos (this is where your IGTV videos will be found)
- Feed posts
- Reels
- Instagram Stories
1+ billion people are currently on Instagram!
Instagram remains a top player in social media platforms if your target audience is there. We’ve updated our social media demographics infographic you can access here.
Contact us today if you need help growing your business with social media!
