Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website’s URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn’t skip.
Following some best practices will not only help you gain more traffic, but it will also encourage Google to show what you’ve set for the title yourself rather than re-writing it for you. Keep your title clear and concise, but don’t forget to make it engaging to bring the right traffic in.
Best Practices for Writing Title Tags:
- Include your brand or company name.
It is generally best to include your brand name at the beginning or tail-end of your title.
- Include your chosen focus keyword.
Adding your focus keyword will improve your page’s optimization for the word. Do not add your focus term more than once, to avoid keyword stuffing.
- Keep it to a maximum of 50-60 characters.
Typically, up to 60 characters can be shown on desktop in the SERP. If there are more characters than that, Google will cut off the title and add “…” to the end, to show that there’s more to be seen.
- Make sure it is highly relevant to your page content.
The title tag should convey the purpose and content of the page to the perspective user.
- Ensure that it is unique compared to other title tags on your site.
Your title tag should describe what your page is about, and should not be a duplicate of another page’s title tag.
- Make it interesting.
You’ll want your title tag to be enticing so that potential users want to click and read more.