10 Easy Ways to Promote Your Facebook Event & Get Better Attendance

There are so many different ways to leverage Facebook marketing, including through Facebook Events. Depending on the nature of your business and your marketing strategy, you probably have some type of event to promote from time to time, whether virtual or in-person. With a little effort in promoting and managing the event through Facebook and other social networking sites, word will spread and your event will be well attended. Let’s take a look at some best practices for promoting your event through Facebook marketing.

Here are 10 Facebook Event Marketing Tips (And a Bonus!):

1. Give it a photo: Make a custom cover image that pulls together your brand’s event that is eye-catching and inviting.
2. Invite people: Invite anyone in your connections who you want to attend the event, starting with your staff/co-workers. Then ask others to do the same and invite people they feel need to come to the event. Invitations to Facebook events do well in the newsfeed algorithm, helping others outside your connections see the event.
3. Encourage sharing: Social media is all about word-of-mouth, and people will want to go to the same party that their friend is going to! Remind people to share your event on social networking sites. Make sure you share it yourself to your own news feed.
4. Connect with Partners: If you have vendors, speakers, sponsors, donation recipients, co-hosts, or partners that are taking part in the event, work with them to cross-promote the event, especially if they are active on Facebook. Tagging them in status updates or photos helps keep them connected and part of the event promotion. Ask that they invite people and share the event to their news feed.
5. Give them a reason to RSVP: What is the benefit for your attendees to RSVP? Do they get access to something special, entered in a drawing, or VIP access? Give them a reason to take the extra step.
6. Use video: Cut a short video to put in the Facebook Event, your Facebook page, and other social sites that allow videos like LinkedIn, YouTube, TikTok, Reels, etc.
7. Give all the details: When describing the event, provide all the details you can, even if you have to add them as it gets closer to the event. This helps generate more interest to those “Maybe” attendees who need a compelling reason to attend.
8. Use other Social Media Marketing- Your event, whether an in-person or a virtual networking event, can get more exposure when you promote it regularly through your other social media channels. Look closely at all your social networking avenues to see how it can be integrated. Don’t assume people saw it the first time you posted.
9. Talk about it on your Timeline – There are lots of ways to promote the event while still providing engaging content on your page as well. On your timeline, you can mention/tag the event by proceeding it with the @ sign. You can also share things like “Top 10 reasons for attending”, photos, or questions to get people talking. Of course, you will want to post regular updates on the event itself, as that will keep the activity and engagement going.
10. Promote with a Facebook Ad: When you create a Facebook event, you can also create a Facebook advertisement that links directly to that event. Facebook advertising has some amazing potential because you can get the ad in front of new people. Ads can target people based on their location, interests, and more.

And a Bonus —> Mix it up with integrated marketing: Facebook marketing can do a lot to spread the word of mouth for your event. But, depending on the nature of your event, you may also want to tie-in other traditional marketing. Email blasts, fliers, or direct mail may help you extend your reach to those who aren’t on Facebook as often.