Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started.
Places to Use Video
If you’re not using videos in the following areas, start now. Make the most of videos you create and share them in multiple locations.
Research shows that people need to see a message at least seven times before it sinks or they take action. Some studies show this number is edging toward 12 times!
Be consistent with your messages and place your videos in multiple locations.
Social Media Posts – Share videos on Facebook, LinkedIn, Instagram, Twitter and any other social media channel you have. Use them in posts, stories, paid advertisements, tweets and more. Check out TikTok for examples of video usage. Are you introducing a product or service, sharing information on employees or culture, or hiring? Video is valid for all of these reasons.
Website Highlights – Take a look at each page on your website and consider how you could add a video to enhance the content. On a product page add a demonstration video. On a service page show the service in action. Staff pages are great for bio videos. Insert some video testimonials. Blogs provide numerous opportunities to incorporate all of the above.
Email Marketing – If you want people to receive your message from an email, you’ll increase your conversion by incorporating video. People are more likely to watch a video than read a lengthy message. If you are sending an email about a single topic or doing an e-newsletter look for ways to incorporate video. Tell a story, demonstrate a process or action and you’ll catch the attention of your message recipients.
Video Hosting Platforms – YouTube, Vimeo, and Wistia are three very popular online video hosting platforms. If you’re creating videos consider creating an account with one or all of these platforms. You can link to the videos, share them, and gain viewers and followers on these platforms. It is also a great way to organize your videos in one location for future use. Make the most out of your videos – don’t create them and only ever use them once!
Events and Location – When you’re hosting an event think of how you can get video to engage people. Have them playing as people arrive, as an entertainment piece part way through the event. If you’re presenting, break up the flow with a video. Video can be used for similar reasons at your business location if you have visitors – play them in your lobby or waiting room to educate and inform your guests.
*Bonus – Short video and .gifs perform really well in Facebook, Instagram, and Google ads! Consider using or taking clips of your videos in your ads.
Video is everywhere and growing. Many people prefer listening and watching instead of reading. To get your message across, you need to embrace all forms of communication which includes video. Consider how your videos presents without sound.
Research shows that 80-90% of video watched online is watched without sound.
Search engines like finding video in your information. Having it in social media encourages social shares and engagement. People watch videos. Provide the communication that people want to view to increase results, sales, appointments or whatever your goal involves.
We can help you create video! Contact us today!
