Understanding Branding Branding is everything that visually creates your company. It identifies and differentiates your product or service from other products and services. Maintaining consistent branding is important to keep your company recognizable within the marketplace. Key Elements of Branding Logo File Types: What Exactly Are They? Color Profiles: CMYK, RGB, HEX CMYK Continue Reading
Marketing
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
Clarify Your Message & Win More Customers
Let’s Get Clear Of course you want your site to be visually please, and it should! But, keep in mind that the average time users spend on a web page is about 52 seconds. So how do you keep them there longer and get them to scroll farther down the page? The answer is to invite them into a story. Look back at your homepage again and position yourself as a potential customer. When you look Continue Reading
How to Write Better Blogs on Schedule
Most bloggers will tell you one of their biggest challenges is coming up with engaging blog content on a regular basis. If you have plans for increasing your blog readership or engagement, we can help. Here are a few tips for creating awesome content for your blog and finding a schedule that works for you. Meeting of the Minds It can be very helpful to get the key staff together to Continue Reading
Improve Your Website Traffic Today
There are many ways you can increase your website traffic while creating a solid foundation to build upon. Increasing your website traffic is not just about implementing strategies; it's about finding the right ones that work for you and your business. In this blog, there are 10 ideas that you can implement to drive more traffic to your website. Whether you're exploring these ideas for the Continue Reading
Prove to Your Boss that PPC is the Way to Go!
Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
