Five Places to Look When You’re Staring at a Blank Page The best blog topic ideas come from five places: your customers’ questions, content you already have, keyword research, timely topics, and Google Alerts. If you only pick one, start with your customers. The questions they ask you every week are the same ones people are typing into Google and AI tools, so answering them on your blog helps Continue Reading
Marketing
What Should I Film If I Don’t Want to Be on Camera?
Let Your Work Take the Spotlight Videos that show your face, or your team's faces, are what typically perform the best on social media. People enjoy seeing the real people behind a business, and a familiar face builds trust quickly. However, not everyone is comfortable being on camera, and that's okay. You don't have to be on camera to make short-form video work for your business. There are Continue Reading
How Do I Use Google Alerts for My Business?
Set It Up Once and Let Useful Updates Come to You Google Alerts is a free Google tool that emails you when new web pages, news stories, or blog posts mention a word or phrase you choose. Set up alerts for your business name, your competitors, and the topics your customers care about, and useful information will land in your inbox without you searching for it every day. All you need is a Google Continue Reading
Why Did I Get a Bill From a Directory Company I Don’t Recognize?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing Continue Reading
How Can Google Alerts Help My Content Marketing?
A Free, Easy Source of Fresh Ideas for Your Blog and Social Media Google Alerts helps your content marketing by delivering blog ideas, content to share on social media, competitive research, and customer insight straight to your inbox. The free Google tool emails you the latest relevant results for the search terms you choose, so you always have something timely to write about or share. Once you Continue Reading
Why Isn’t My Website Converting?
It Could Be Your Homepage Messaging If your website isn't converting visitors into leads or customers, unclear homepage messaging is often the reason. Within seconds of landing on your site, visitors should understand who you help, what problem you solve, and what they should do next. If they can't answer those questions quickly, many will leave before exploring the rest of your website. Many Continue Reading
