Are you struggling to keep track of your social media posts? Are you feeling overwhelmed by the thought of having to create new content every day? If so, you need a social media calendar! A social media calendar will help organize your thoughts and make it easier for you to plan out your content. In this blog post, we will discuss five tips for creating a social media calendar that works for you!
1. Create a template for your social media calendar
If you’re looking for tips on how to create a social media calendar, one of the best things you can do is create a template. This will help you keep track of all your posts and ensure that they’re consistent with your brand identity.
There are a few different ways to create a social media calendar. Sometimes these calendars are created in a Google doc, Excel or Word document, Publisher file, visual calendar, or a third-party application like Loomly. The important thing is that you find a system that works for you and that you stick to it.
When creating your template, be sure to include columns for the date, time, platform, content, and call to action. You can also add additional columns for hashtags, images, and links. Once you have your template set up, all you need to do is fill in the blanks with your content. And voila! You’ve got a social media calendar that will help you stay on track and make the most out of your social media marketing.
2. Use hashtags correctly and often
Hashtags might seem like a no-brainer for social media success, but there’s more to using them than simply tagging every post with #SEO or #socialmedia. Hashtags can be a powerful tool for not only growing your reach on platforms like Twitter and Instagram, but also for building a community around your brand. Here are a few tips for using hashtags effectively:
Do your research: Find out which hashtags are most relevant to your industry and audience. You can use a variety of tools to search for popular hashtags and get ideas for new ones.
Use them often: Hashtags should be used throughout your social media content, not just tacked on at the end.
Be specific: The more specific your hashtags are, the easier it will be for people to find your content.
Get creative: Have fun with your hashtags! If you’re feeling stuck, try using a pun or play on words.
Remember, the goal of using hashtags is to reach new people and grow your audience. So, don’t be afraid to experiment with different hashtags to see what works best for you.
3. Keep up with trends in the industry
One of the best ways to come up with ideas for content is to keep up with trends in your industry. This can help you to identify topics that are relevant to your audience and figure out how you can address them interestingly and uniquely. There are a few different ways to stay on top of trends.
First, you can follow key thought leaders on social media. Most industry leaders are very active on Twitter, and they often share links to articles and blog posts that are worth reading.
You can also set up Google Alerts for key terms related to your industry. This way, you’ll get an email notification whenever new content is published that contains those terms.
Finally, you should make a habit of reading trade publications or blogs that cover your industry. This can help you to stay up-to-date on the latest news and trends.
4. Schedule posts in advance to make it easier on yourself
By taking the time to plan and schedule your posts in advance, you can make sure that your social media presence stays consistent – even when life gets busy. And when it comes to scheduling posts, there’s no need to overcomplicate things. There are several website and app options available, and they can be a great way to stay organized. Just choose a tool that works for you and start posting!
Additionally, an app or website can also help you keep track of the performance of your posts. This can be useful for understanding what content is resonating with your audience and what isn’t. Overall, using an app or other analytics tools that provide insights and feedback when creating or modifying your a social media calendar can be a helpful way to stay on top of your content and ensure that your post knock it out of the park.
5. Make sure to leave room for spontaneity!
A social media calendar is key for any business wanting to be active on social media, but it’s also important to leave room for spontaneity! Customers and followers appreciate genuine content that isn’t too scheduled and polished. Adding in a few impromptu posts full of candid photos or quick videos will show your customers that there are real people behind your brand.
Try setting aside 30 minutes each week to browse social media and see what’s trending that you could comment on. This is also a great way to get inspiration for new content ideas! Lastly, don’t forget to have fun with it – social media should be enjoyable for both you and your customers.
In conclusion, creating a social media calendar may seem like a daunting task, but it doesn’t have to be! By following these tips, you can create a calendar that works for you and your business.
If you found this post helpful, be sure to check out our other blog post Use a Social Media Calendar to Engage Clients & Prospects.
Does the idea of creating a social media calendar overwhelm you? This is something we will create for you. We’re full of ideas and LOVE creating these for businesses and organizations. Contact us for help with a social media calendar.