If you’re looking to take your tradeshow and event marketing to the next level, social media is a great way to do it! By integrating social media into your tradeshow promotional plans, you can connect with potential customers and attendees on a greater level. In this blog post, we’ll discuss seven different ways that you can use social media to enhance your next tradeshow or event.
Let’s get started!
- 1. Have a social media strategy in place before the tradeshow begins
- 2. Make sure your branding is consistent across all platforms
- 3. Use social media to drive traffic to your tradeshow booth
- 4. Generate leads and sales through social media during the show
- 5. Share photos and videos of the event as it’s happening
- 6. Use hashtags to reach a larger audience
- 7. Post recaps after the show has ended
Have a social media strategy in place before the tradeshow begins
One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you’re going to use, what kind of content you’ll share, and how often you’ll post. Having a social media strategy will help you make the most of your time at the event and maximize your reach.
Make sure your branding is consistent across all social media platforms
If you’re going to be using social media to promote your tradeshow booth, it’s important that your branding is consistent across all social media platforms. Use the same logo, brand colors, and messaging on your social media accounts as you do on your website and other marketing materials. This will help create a cohesive look that potential customers will recognize.
Use social media to drive traffic to your tradeshow booth
Social media is a great way to drive traffic to your tradeshow booth. Use platforms like Instagram, Linkedin, Twitter and Facebook to let people know where you’ll be and what you’ll be offering. You can also use social media to run contests and giveaways that will get people excited about visiting your booth.
Generate leads and sales through social media during the show
If you’re looking to generate leads and sales through social media, there are a few things you can do. First, make sure you’re actively engaged with potential customers who are tweeting about the event. You can also use social media to offer special deals and discounts that will encourage people to buy from you. When attendees stop by your booth, it’s important to have a method of collecting their contact information so you can follow up. It can also be beneficial to connect with your contacts after the show on Linkedin. Be sure to follow up with any leads you generate after the event is over to answer questions, send them more product information, or see how you can further develop the relationship.
Share photos and videos of the event as it’s happening
People love seeing photos and videos of events as they’re happening. If you’re at a tradeshow or event, make sure to share photos and videos of the experience on social media. This will give potential customers a taste of what they can expect if they come to the event next year, and also help them stay in the loop with tradeshow happenings. You can also do live-tweets of education sessions, keynotes, and other major events as they are happening to generate interest!
Use hashtags to reach a larger audience
Hashtags are a great way to reach a larger audience on social media. When you use hashtags, your posts will be seen by people who are searching for that particular topic. Make sure to do some research before the event to see which hashtags are being used for the show or the industry.
Post recaps after the show has ended
Once the event is over, make sure to post a show recap on your blog and/or social media. Thank your attendees for coming and share some of your favorite moments from the event. You can also use social media to announce any new products or services that you debuted at the show.
Reach out to the Vivid Image Team
By following these tips, you can be sure that social media will enhance your next tradeshow or event. With a little planning and some creativity, you can use social media to reach a larger audience, generate leads and sales, and create a memorable experience for your customers. Reach out to the team at Vivid Image if you need help with social media at your next tradeshow – call us at (320) 587-8974 or contact us here.
