Has your business been working diligently to keep reviews top-of-mind only to find that you have been hit with a spam review on Google or Facebook? This can be frustrating when you are working hard to build a strong online reputation for your company. Here's what you can do to help manage fake or spam reviews: On Google: Google will assess reported reviews based on Google's content Continue Reading
A Glossary of Web Analytics & Terms
Sometimes online marketing seems fulls of terms which are confusing for a business owner who is just starting their web journey. Do you remember the first time you had to "look something up?" You used a dictionary, a thesaurus or even an encyclopedia, remember those? Now what do you do? Google it? Here's a "What Does This Mean?" glossary for web analytics. Abandon - Continue Reading
eCommerce Platforms: Decide What’s Best for Your Business
WooCommerce WooCommerce is one of the top eCommerce platforms when looking at market share. It is the primary eCommerce platform that is used with WordPress sites. WooCommerce was created by Automattic (the same creators as WordPress) which makes WooCommerce a great choice for adding eCommerce to a WordPress website. Pros Easy to add to a new or existing WordPress site Stores Continue Reading