In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them.
Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way to showcase your strengths and enhance your reputation. Having your customer testimonials on your website as a hub gives you a chance to link back to the original story wherever you promote it via social media.
But what if you don’t have a WordPress website? What if the testimonials are too short to write a full post on? Then there are other ways to post your testimonials online, making social media your testimonial hub.
- Text Post – Share the testimonial and the person’s name as a simple text post.
- Photo – Ask for the customer’s permission to use their photo and share with the testimonial. Then encourage them to tag their photo and share the image on their personal Facebook profile too if they wish.
- Text Overlay – Use part of the testimonial as a text overlay on a nice background. Include the full testimonial as text with the photo. Even if you are not a graphic designer, there are easy tools to accomplish this.
- Organize Images – The nice part about using images with the testimonials on Facebook is that you can organize all your customer testimonials into a photo album.
With of each of these, you could still link back to your website when it seems appropriate. For instance, if they are talking about a particular product or service, you could link back to that product page at the end of the post.
I like to use testimonials on Twitter to tie back into the Facebook post. It can be a great way to cross-promote your social networks. So for instance, placing part of the testimonial in the tweet, mention the customers @twittername if you can, then include a shortened link directly back to the Facebook post to view the full testimonial. You could also include their photo or text overlay image if you wish.
Some people can tell their story best when they just talk casually about it, and video testimonials offer a lot of credibility. Plus a YouTube video can easily be shared to Facebook and Twitter as well.