Your Quick Guide to Deciding Where Content Belongs
If the content is stable and core to your business, it belongs on a page. If it’s timely, dated, or likely to change often, it belongs in a blog post. Getting this right matters for two reasons: it helps visitors find what they need without digging, and it gives search engines the signals they need to rank your site and serve it up as the best result for someone’s search.
Pages, sometimes called web pages, typically live in your main navigation and sub-navigation. They hold core information that doesn’t change often, the kind of content visitors expect to find right away no matter when they land on your site. That said, page content isn’t set in stone. It’s worth reviewing on a regular basis, even though it usually doesn’t need big changes. Common examples include:
– Home page
– About page
– Company page
– Staff page
– Contact us page
– Services page
– Product pages
– FAQs
Posts, also called blog posts, typically live in their own section, often labeled blog, news, or updates. Some of that content is time-sensitive, but not all of it. Posts are also the right home for anything that needs more room to explain than a page allows, like a detailed answer to a common question or a full how-to walkthrough. A good rule of thumb: if the information has a date attached that will eventually pass, or if it needs more depth than a page can hold, it belongs in the blog section. Common blog topics include:
– How to’s and tutorials
– A deeper dive into a commonly asked question
– Employee of the month
– A featured product
– A client story
– A wrap up of a recently attended conference
– A paraphrase and link to another article of interest
– Tips and tricks
Yes. Blog posts can contain evergreen content too. That’s content that doesn’t quite fit on a main page but is timeless and gets referred back to often. It’s worth building a few of these into your blog strategy, since they keep earning traffic long after they’re published, and they’re increasingly likely to get pulled into AI-generated answers on tools like ChatGPT or Google’s AI Overviews, not just traditional search results.
A little bit of organization goes a long way, both for the people visiting your site and the search engines trying to rank it. If you ever want a second set of eyes on where something belongs, ask your Account Director. It’s a fast conversation that saves you from guessing.
