Content is incredibly important on your website for a variety of reasons. Not only does content help your prospects and customers find what they need, it gives search engines the information necessary to decide how to rank you and when to serve up your website as the best result to someone searching.
Sometimes WHERE you place content can be just as important. People and search engines need to find it in the most logical, user friendly way. WordPress makes adding content to your website very easy, and Google loves to come back and see what you’ve added.
Here is a handy guide to help you decide where to place content on your website.
Pages: Pages, also called web pages are typically in your main navigation and sub-navigation. Pages hold core information that doesn’t frequently change. Information that should be placed on pages include:
- Home page
- About page
- Company page
- Staff page
- Contact us page
- Services page
- Product pages
One thing to note about the information on your pages is that it can change and should be reviewed on a regular basis for necessary updates. However, it likely doesn’t change often or in massive ways.
Posts: Posts, also called blog posts are typically in a section of their own named blog, news, updates, etc. Posts typically contain more timely information such as industry news, events, company updates and features, etc. One rule of thumb is that if your information has a date associated with it that will pass, posting it in the blog section and/or events calendar is the best place for that information. Blog topics could include:
- Employee of the month
- A featured product
- Client story
- Wrap up of a recently attended conference
- Paraphrase and link to another article of interest
- Tips and tricks
- How to’s and tutorials
- Deeper dive into one commonly asked question
One thing to note about blog posts is that they can contain evergreen content as well. This means that the content doesn’t quite fit on a main page of your website, but it is timeless and referred to quite often. Read more about evergreen content and reusing it to amp up your marketing.