When you spend the time writing new content or finding someone to help you write good content, your efforts will pay off. With 23 years of experience helping our clients create good content for their websites and marketing materials, we’ve honed our copy-writing skills to help ensure your content works for you. Whether you’re looking to increase your leads or convince a prospect to take the next step, your content is critical. What you say next can “make or break” your online business, as it can mean the difference between a visitor taking a desired action or just leaving your website to go somewhere else.
Breathing Purpose Into Your Content
When we work with clients to write content, we start with tough questions. The beauty of this process is that you simply get to answer questions and talk through your thoughts. Sometimes, you may want to take a little time to think through something, but it’s up to us to know what to ask and how to guide you through the discovery process that will ultimately lead to good content on your website; content with a purpose!
If you’re thinking of a website redesign, it’s the perfect time to take a critical look at your current content and consider refreshing it to better reflect your culture, speak to your target market, and address key areas of concern.
How is Good, Updated Content a Smart Investment?
You do what you do best, and let us do what we do best. Let us help you move your business forward and reach your goals online with content that is designed to help your customers and potential customers get to know you better, like what you do, and trust you over your competitors.
Increase Your Leads
Your content goes a long way in helping to increase your leads. Many times, we see people furnish their website with feature upon feature, when really what they need to do is talk about the benefits. How do you solve your customer’s problems? How do you address their pain points? Your content needs to quickly speak to your visitors to reassure them they’re at the right place, and you can help. Your content needs to answer their questions, and even bring up points they may not have even realized they should inquire about. Your content needs to be tailored to visitors in a way that they care about, puts them at ease, and is interesting. What you say ultimately needs to convince them that reaching out to you or giving you their information is well-worth the exchange.
Improve Search Engine Results
Everybody wants to get found in search engines, especially Google. After all, you can’t increase your leads if people don’t find your website. Well, good content and frequently updated content is the hub of search engine optimization; the process of optimizing your website to get found in search engines. If you’re at the start of launching a successful SEO campaign, then investing in good content is a great first step!
Increase Your Revenue or Donations
Gone are the days of using the same content from your brochure to put on a website and expect it to create some results. People interact with websites and consume content much differently than in years past, and dry, brochure-like content won’t cut it. Sure, you should have some overview of your company, people, and core products/services listed on your website, but you have lots of other things to consider if you want them to purchase or donate on your website.
- Your website needs to look, feel and read professional. Content needs to be in a consistent voice, reflective of your culture. It needs to be proofed for grammar and spelling. Images are content too, and they need to be high quality and a great fit.
- Your content needs to be encouraging and reassuring. People don’t enter credit card information into websites that don’t feel secure and well-established. Your content can go a long way toward giving people the confidence they need.
- Clear messaging and concise statements are important too. Too many words, or not enough can hurt you if you want to drive revenue up.
Make Hiring Easier and Reach Prospective New Employees
What about your content screams, “I want to work there too?” Often two things happen: Either there isn’t any information on your website for hiring prospects to get a good impression of your company OR you mistakenly think that what you have will suffice. Candidates do as much research and online vetting as you do these days. They’re looking for more than an “About Us” page filled with history of the company and a dry employment page talking about 401K investments.
We’ll help you highlight the true benefits of working at your organization, make some suggestions on how to use photos, stories, videos, and quotes from other employees to give a colorful and accurate picture of what sets you apart from other job opportunities. We’ll also review your hiring process from start to finish, give some streamlining recommendations, help with content to clarify any parts of the process, and make it more conducive to today’s job hunters who are using mobile devices to search and apply for jobs.
Give People a Reason to Return to Your Site
If you are lucky enough to get your best customers and/or prospects to read every word on your website, what reason do they have to come back? We’ll help you create a plan to engage and expand your customer base, strengthen loyal customers, and encourage referrals. If people love you, your business, your organization, your products, and your services, make sure they feel the love right back!
An investment in good content helps your staff sell your products and services using terms and descriptions you’ve polished. Your customer stories and product reviews give them what they need to promote your business or close a deal. A website with great content addresses frequently asked questions and alleviates stress on customer support personnel, as well as provides a “company approved” response to (copy/paste) into replies to email inquiries that come in. You can also require new staff to familiarize themselves with the content on your site! What? If you just read that and said, “What on Earth would new employees glean from our website that would be helpful to them upon starting at our company?” then your content needs some help.
If you’re considering a website redesign, unsure where to start with content, how to get others on board with updating content, or need to just talk through some thoughts to get started, we’re here to help! Contact your Account Director today.
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