Customers have choices. You want them to choose you. Reviews give people a chance to look under the hood at where they are considering spending their hard earned money and give them confidence in moving forward with their decision. Studies show that younger adults trust online reviews as much as personal reviews by a staggering 91% –Search Engine Journal. With trust in reviews at an all-time high and consumers actively reading them, the need to get customers to write them becomes a top priority.
In less than a second, which would you select?
Just as you can quickly determine which pepper to grab in the supermarket based on split-second indicators: appearance, longevity, color, size, variety; decisions are made between which business looks to be more reputable, loved, recommended, vibrant, and approachable. Why wouldn’t you focus your efforts on being the one consumers select.
Who is the Obvious Choice?
Not only are people seeking out reviews, they’re using them as a tie-breaker to decide between two or three seemingly comparable choices. When two businesses are placed side-by-side in local search results, there can be a stark contrast between them. One business that has a complete and up-to-date listing with consistent, recent, glowing reviews will be the obvious choice. When your intentional marketing results in your business being the obvious choice, the scale tips in your favor and you get more sales. It’s as simple as that.
This is a great example of three common scenarios: One business that has no reviews, another that only has one customer review, and one that has 18 reviews which makes them the obvious choice in this case! There’s a reason people are giving them great reviews.
If you want to focus on gaining more consistent, positive reviews that will bring you more leads and give you an advantage over competitors in search results, contact us today. We’ve got easy, quick to implement solutions that are working well for our clients, and you can read about how a simple review made a significant impact for one of our clients.
