91% of younger adults trust online reviews as much as personal recommendations. In today’s digital marketplace, reviews aren’t just nice to have, they’re essential.
Customers Have Choices. Help Them Choose You.
Customers have choices. You want them to choose you. Reviews give people a chance to look under the hood at where they are considering spending their hard-earned money and give them confidence in moving forward with their decision. With trust in reviews at an all-time high and consumers actively seeking them out, getting customers to write reviews must become a top priority for your business.
First Impressions Matter
Just as you can quickly determine which pepper to grab in the grocery store based on split-second indicators such as appearance, age, color, size, and variety, consumers make snap decisions about which business looks more reputable, loved, recommended, vibrant, and approachable. Why wouldn’t you focus your efforts on being the one consumers select?
Quick! In less than a second, which would you choose?
Is Your Business the Obvious Choice?
Not only are people seeking out reviews, they’re using them as tie-breakers to decide between two or three seemingly comparable choices. When two businesses are placed side-by-side in local search results, there can be a stark contrast between them. One business that has a complete and up-to-date listing with consistent, recent, glowing reviews will be the obvious choice.
When you strategically position your business as the obvious choice, the scale tips in your favor and you get more customer activity. It’s as simple as that.
Boost Your Online Visibility
Another important aspect to consider is that quality reviews serve as essential trust signals that help AI-powered search algorithms like Google’s identify your business as credible and worthy of higher visibility in search results. The more positive reviews you have across platforms, the more likely you are to appear in searches when potential customers are looking for what you offer.
Encourage Those Reviews!
Building a strong review profile doesn’t happen by accident. Consider several effective approaches to cultivate reviews. Follow up with satisfied customers through email or text messages and make the review process as simple as possible for customers. It is important to respond to all reviews, both positive and negative, to show you care about feedback. And remember, creating memorable experiences worth talking about naturally leads to more reviews.
Need Help Getting More Reviews?
If you want to focus on gaining more consistent, positive reviews that will bring you more customer activity and give you an advantage over competitions, talk to us today.
