Reviews give people a chance to look under the hood when considering where to spend their hard earned money and give them confidence in moving forward with their decision. Studies show that younger adults trust online reviews as much as personal reviews by a staggering 91% –Search Engine Journal. With trust in reviews at an all-time high and consumers actively reading them, the need to get customers to write them becomes a top priority and exactly why reviews are important.
In less than a second, which would you select?
Just as you can quickly determine which pepper to grab in the supermarket based on split-second indicators: appearance, longevity, color, size, variety; decisions are made between which business looks to be more reputable, loved, recommended, vibrant, and approachable. Why wouldn’t you focus your efforts on being the one consumers select.
Who is the Obvious Choice?
Not only are people seeking out reviews, they’re using them as a tie-breaker to decide between two or three seemingly comparable choices. When two businesses are placed side-by-side in local search results, there can be a stark contrast between them. One business that has a complete and up-to-date listing with consistent, recent, glowing reviews will be the obvious choice. When your marketing efforts result in your business being the obvious choice, the scale tips in your favor and you get more sales. It’s as simple as that.
Which would you choose? The landscaper below without any reviews is likely skipped over and the obvious choice becomes the one with a higher rating, more reviews, and positive recommendations. If this raises questions for you, we should probably talk.
The Importance of Reviews is Here to Stay!
If you want to focus on gaining more consistent, positive reviews that will bring you more leads and give you an advantage over competitors in search results, contact us today. We’ve got easy, quick to implement solutions that are working well for our clients, and you can read about how a simple review made a significant impact for one of our clients.Contact Us Today
- Read “How Reviews Helped a Local Realtor Sell A Home” We have lots of stories our clients share with us about how a simple review got them a new client. It really can be that easy!
- Learn about changes Google made to the knowledge panel, which is “Another Reason to Care about Reviews.” You know Google considers reviews incredibly important when it decided to start pulling them from other search engines and directories to display on Google.
- Read our article on “How Do You Ask for a Review”. Once you start asking you will get reviews. They add up over time. We can help you put some systems in place for making it much easier to get meaningful reviews from your favorite customers.
- Learn “How to Respond to Negative Online Reviews”. Online sources like Google, Facebook, Yelp, etc. do not allow business/organization owners to delete reviews, even if they are on a page that you manage. We can help you figure out what to do!