Whether it’s a scam or a questionable tactic from a lesser-known domain company competing for business, the trick of sending official-looking letters and emails to domain name holders has been around for years. We still see this questionable tactic when clients forward us invoices, wondering if it is something they need to pay. Your domain name is a valuable asset of your company, and you need Continue Reading
I Need to Renew my Domain. Now What?
Q. I’ve been informed that my DOMAIN is up for renewal. What exactly is a domain and why do I need to renew it? A. Your domain name (many of our clients use multiple domain names), basically represents an address where your website can be located online. It is what your customers will think of when they try to locate you and how you will express your business to customers, clients, donors or Continue Reading
Why You MUST Keep Your Marketing Materials Consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that Continue Reading
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Do’s & Don’ts of Email Marketing
The number one problem with email marketing is knowing when to limit your content in order to get the best response. Follow these simple tips to get more efficient results! Tips to Better Emails #1: Determine ONE Goal of the Email Think about the reason you are sending the email in the first place. DO: Pick a specific goal for sending: DON'T: #2. Provide Crystal Clear CTA’s Continue Reading
Email Marketing Best Practices for Beginners: How to Get Started
Are you looking to get started with email marketing? If so, you're in luck! We will explain some of the best practices for beginners, such as how to create an email list, design emails, and send them out. By following these tips, you'll be on your way to creating a successful email marketing campaign today! What is email marketing and why should you use itEmail marketing is a form of marketing Continue Reading
