With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational efforts, but it’s incredibly powerful when done correctly.
You’re Ready to Build Customer Loyalty!
The last step of our proven process that is outlined at the right is Loyalty. This framework is what we call the Vivid Image Marketing Method. It’s a results-driven process that we walk all of our clients through, step-by-step, to make sure they are working the right steps, in the right order.
While implementing these steps in the right order is critical, it’s imperative that you maintain your marketing strategy as you move into Loyalty so what you’ve built stays current, strong, and producing results.
Who are Your Loyal Customers?
Some of you may know your most loyal customers by name. For others they may be too many to know by name, but you know their behaviors and analytics show you the amount of repeat business they continually bring to you.
Loyalty marketing speaks to your best customers, engages them on social media, takes their feedback into consideration, and builds community. Email communications are tailored to their specific interests and always get opened because they trust and love what you send their way. They likely share it with others. Loyalty is what most small businesses hope to achieve, but know it needs to get earned through consistent, positive experiences and built up credibility.
Our proven Marketing Method will get you to the best that “Loyalty” has to offer – without jumping to time-wasting and money-wasting activities, before it’s known what the next best step is.
Schedule a Call today so we can help you follow the right steps, in the right order and give your marketing what it needs to get to the loyalty level!
In Case You Missed It
Marketing Foundation: Learn about the Marketing Foundation of the Vivid Image Marketing Method
Active Searcher: Learn about Active Searchers of the Vivid Image Marketing Method
Passive: Learn about Passive marketing in the Vivid Image Marketing Method