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Expanding the Circle of Friends Around Those Facing Life-Altering Situations

Blog Charitable Giving Expanding the Circle of Friends Around Those Facing Life-Altering Situations

September 22, 2026 by Beth Gasser

This month, Vivid Image is directing its charitable donation toward Circle of Friends, a grassroots effort in Dale, Wisconsin, that raises funds to support local families beginning a medical journey or facing a life-altering situation.

Cegi Sends Support to Our Friends at Dales Gas & Oil

Cegi Wassman, Vivid Image Account Director, chose to put her $250 September donation behind the efforts of our client, Dales Gas & Oil. They hosted an annual sloppy joe lunch and raffle at their business to raise money for Circle of Friends that was a huge success.

Circle of Friends ensures those undergoing treatment receive warm blankets and quilts to keep them comfortable and to remind them that they have the support of their community. When Cegi heard about the effort, she quickly designated her donation to the cause and made sure it arrived in time to help support the event.

People stand outside by tables with food items. Two women are serving food from trays near boxes labeled Mini Cucumbers. Others wait nearby, some wearing jackets on a cloudy day. The setting appears to be a market or outdoor event.
Six smiling women stand outside a building, wearing jackets and red shirts with a heart design. There are trees and parked cars in the background.

When my mother-in-law was going through treatment, she was often cold, so I know how meaningful the comfort of a warm blanket can be. I chose this cause because I love that these blankets also remind people that their community is thinking of and supporting them.
-Cegi

Wonderful Volunteers Make It a Success

Two women in red shirts stand by a table filled with sandwich buns and supplies in a kitchen, preparing food. Pots are on the stove in the background.
Outdoor market scene with tables covered in red plastic, displaying baskets and gifts under canopies. Two women and one man are present, one looking at items and another standing nearby.

Charitable giving is determined by our staff!

Every month, one or two Vivid Image team members select a cause that means a lot to them, and a donation is granted in their name. Then, throughout the year, if staff choose to volunteer at least 25 hours of time, they select another cause to receive a donation, and the staff member also receives a matching contribution in recognition of their work in the community.

Beth Gasser

Owner | Vivid Image

Beth Gasser is the Owner of Vivid Image with more than 30 years of experience in content writing, small business ownership, and marketing strategy. She is trained in StoryBrand messaging and helps businesses clarify their message, connect with the right customers, and create marketing that drives measurable results. Beth writes to help businesses get more from their existing marketing assets, make smarter business decisions, leverage social media, and achieve better results without wasteful spending.

Filed Under: Charitable Giving

About Beth Gasser

Beth Gasser is the Owner of Vivid Image with more than 30 years of experience in content writing, small business ownership, and marketing strategy. She is trained in StoryBrand messaging and helps businesses clarify their message, connect with the right customers, and create marketing that drives measurable results. Beth writes to help businesses get more from their existing marketing assets, make smarter business decisions, leverage social media, and achieve better results without wasteful spending.

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