Have you recently received an email from someone you've never heard of that caught your attention through a startling revelation about your website that you may not have considered until now? Maybe something like this: or this: These are scary scenarios, but if these are emails out of the blue, how do they know what your goals are and what to measure? These random cold-emails are Continue Reading
The Power of Reviews: Why They Matter for Your Business
91% of younger adults trust online reviews as much as personal recommendations. In today's digital marketplace, reviews aren't just nice to have, they're essential. First Impressions Matter Just as you can quickly determine which pepper to grab in the grocery store based on split-second indicators such as appearance, age, color, size, and variety, consumers make snap decisions about which Continue Reading
Website Maintenance Checklist
To help people who may have the unofficial title of “webmaster” or "website administrator" somewhere in their job description, we have come up with a very basic webmaster checklist to help you manage the daily, weekly, monthly, quarterly, and yearly website maintenance tasks. Following these recommendations will put you ahead of your competition and on track to give your customers a remarkable Continue Reading
10 Easy Ways to Promote Your Facebook Event & Get Better Attendance
There are so many different ways to leverage Facebook marketing, including through Facebook Events. Depending on the nature of your business and your marketing strategy, you probably have some type of event to promote from time to time, whether virtual or in-person. With a little effort in promoting and managing the event through Facebook and other social networking sites, word will spread and Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
Don’t Google Your Own Business
We get it. It's tempting to Google your business to see how your site is doing, and it may seem like a harmless thing to do, but it's not a good idea, and we'll explain why this is a futile and detrimental thing to put your website (and yourself) through. Google is an ever-changing, omnipresence that puts every ounce of its existence into being the best search engine out there. On that premise, Continue Reading
