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Beth Gasser

Beth Gasser

An email from Steve Gasser about a website update deadline, featuring a large red FAKE stamp across the message, highlights it as a fraudulent or suspicious email and serves as a reminder to report phishing emails.

August 5, 2026 by Beth Gasser

How to Spot and Report Fake Emails Pretending to Be Vivid Image

Phishing Emails Being Sent There are fake emails being sent that appear to come from Vivid Image. These messages are not from our team. They are fraudulent and are meant to trick people into responding, clicking links, opening files, or sharing information. At Vivid Image, we value relationships, and our clients work closely with the same Account Director. So if you receive an email from Continue Reading

Filed Under: News

Two doors with gold handles; one has a sign reading CONFUSION, the other CLARITY. The signs hang from each handle, representing Confusion and clarity concept when it comes to messaging on a website

July 29, 2026 by Beth Gasser

Why Isn’t My Website Converting?

It Could Be Your Homepage Messaging If your website isn't converting visitors into leads or customers, unclear homepage messaging is often the reason. Within seconds of landing on your site, visitors should understand who you help, what problem you solve, and what they should do next. If they can't answer those questions quickly, many will leave before exploring the rest of your website. Many Continue Reading

Filed Under: Marketing, Websites

A computer screen shows an email inbox with 6 unread messages. A cursor shaped like a hand is pointing at the word Inbox (6) highlighted in blue.

July 21, 2026 by Beth Gasser

How Do I Keep My Mass Emails Out of Spam Folders?

Everything You Need to Know About Email Deliverability The best way to keep your mass emails out of spam folders is to email only people who asked to hear from you, make it easy to unsubscribe, keep your email list clean, and use a reputable email marketing platform. Following email best practices and the CAN-SPAM Act also helps improve your chances of reaching customers' inboxes. Mass email Continue Reading

Filed Under: Email

A screenshot of an email and a notification about losing control of a Facebook business page, with the words This Or That? across the center on a gray banner and arrows pointing to both messages.

July 29, 2026 by Beth Gasser

Why Was I Removed as an Admin of My Facebook Business Page?

If Facebook notified you that you've been removed as an admin of your Business Page, you probably have not lost access. Facebook appears to be transitioning existing Business Pages into an associated Meta Business Manager, and your permissions have simply been moved rather than removed. While another administrator can intentionally remove your access, that is different from the widespread Continue Reading

Filed Under: Social Media

foundational marketing to avoid wasting money throwing cash away

July 30, 2026 by Beth Gasser

Why Does My Marketing Feel Like a Waste of Money?

The Short Answer If your marketing feels like it's costing more than it's delivering, the problem often isn't the individual marketing tactics. It's that they aren't built on a strong foundation or following a proven strategy. Before investing in more advertising, social media, email marketing, or other campaigns, make sure your website, messaging, online presence, and customer experience are Continue Reading

Filed Under: Marketing, Websites

A magnifying glass focuses on one of four wooden blocks, each with a simple white person icon, against a bright yellow background.

July 20, 2026 by Beth Gasser

How Can I Make Hiring Go Faster?

Hiring Goes Faster When You Remove the Barriers Hiring can go faster when qualified candidates can find your job, understand why they should work for you, and apply without unnecessary frustration. If you're struggling to fill open positions, the problem often isn't a lack of applicants. It's that your hiring process is creating barriers before the right people ever apply. Start by asking Continue Reading

Filed Under: Marketing, News

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