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Beth Gasser

Beth Gasser

Young boy with blonde hair, wearing large round glasses, a white shirt, and a red bow tie, excitedly shouting into a large red and white megaphone against a plain light gray background.

September 24, 2026 by Beth Gasser

How Do I Use Google Alerts for My Business?

Set It Up Once and Let Useful Updates Come to You Google Alerts is a free Google tool that emails you when new web pages, news stories, or blog posts mention a word or phrase you choose. Set up alerts for your business name, your competitors, and the topics your customers care about, and useful information will land in your inbox without you searching for it every day. All you need is a Google Continue Reading

Filed Under: Email, Marketing, Search Engines

People stand outside by tables with food items. Two women are serving food from trays near boxes labeled Mini Cucumbers. Others wait nearby, some wearing jackets on a cloudy day. The setting appears to be a market or outdoor event.

September 22, 2026 by Beth Gasser

Expanding the Circle of Friends Around Those Facing Life-Altering Situations

When my mother-in-law was going through treatment, she was often cold, so I know how meaningful the comfort of a warm blanket can be. I chose this cause because I love that these blankets also remind people that their community is thinking of and supporting them.-Cegi Wonderful Volunteers Make It a Success Continue Reading

Filed Under: Charitable Giving

3D music note icon next to an orange padlock with a copyright symbol on it, symbolizing copyrighted music, on a light background with abstract lines and dots.

September 9, 2026 by Beth Gasser

Can My Business Use Trending Music In Social Media Videos?

What To Know Before Adding Audio Tracks to Your Videos Just because a song is available inside an app does not mean it is cleared for business use. Using copyrighted music in a marketing video without the proper licensing can lead to muted audio, copyright claims, removed videos, or other restrictions on platforms like Facebook, Instagram, TikTok, and YouTube. The good news is there are still Continue Reading

Filed Under: News

A red stop sign on a wooden post stands in front of a dense, green leafy hedge.

August 28, 2026 by Beth Gasser

Can You Require People to Share to Enter Your Facebook Contest?

Because It So Common To See This Entry Requirement No. Facebook does not allow you to require someone to share a contest or giveaway post to their personal timeline in order to enter. It's against Facebook's own rules, and pages, groups, or events that violate it can be taken down. Facebook was built for people, and each person controls their own personal settings. Some people allow Continue Reading

Filed Under: Social Media

When to use a page or a post

August 31, 2026 by Beth Gasser

How Do I Know if My Content Should Be a Page or a Post?

Your Quick Guide to Deciding Where Content Belongs If the content is stable and core to your business, it belongs on a page. If it's timely, dated, or likely to change often, it belongs in a blog post. Getting this right matters for two reasons: it helps visitors find what they need without digging, and it gives search engines the signals they need to rank your site and serve it up as the best Continue Reading

Filed Under: Websites

Illustration of hands writing on paper surrounded by icons like a trophy, crown, microphone, megaphone, lightbulb, phone, music notes, and social media symbols, representing content creation and creative ideas.

September 24, 2026 by Beth Gasser

How Can Google Alerts Help My Content Marketing?

A Free, Easy Source of Fresh Ideas for Your Blog and Social Media Google Alerts helps your content marketing by delivering blog ideas, content to share on social media, competitive research, and customer insight straight to your inbox. The free Google tool emails you the latest relevant results for the search terms you choose, so you always have something timely to write about or share. Once you Continue Reading

Filed Under: Marketing, Search Engines, Social Media

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