The foundation of your online presence should be something you own and have complete control over, since your business depends on it. This often includes your website and email lists. Other things you own that create marketing “security”, that can’t be taken away from you, include your written content, branding, logos, photos, and videos.
Social media is an incredible marketing tool, but you don’t own or control your presence on places like Facebook, TikTok, LinkedIn, YouTube, etc. When these platforms make changes or go down, so does all your content that resides there. Make sure your online real estate is diversified!
If you’re lacking a content strategy for your business or just need help writing articles for your blog, newsletters, or social media, reach out today. We have writers on staff to take the burden off your plate and make you a content wizard.
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The Vivid Image Marketing Minute is an ongoing video series for businesses & marketing professionals to leverage our nearly 30 years of small business development, website design, and online marketing experience for practical advice you can use now!