Non-Profit & Government
Agriculture
Agriculture is one of the hardest-working industries of all time. Technology continues to change processes in the agricultural realm, and marketers must adjust. We help our agriculture clients successfully bridge offline and online marketing efforts to reach their target market on the farm, in the field, or in the office.
Our work in the agricultural industry goes back to our earliest days as a web design company. We cherish those experiences as we proudly move more of our ag clients forward with today's technology. Take a look at some of the ag-related businesses we’re working on within our portfolio below, and give us a call so we can chat about your needs.
Business & Retail
Businesses of any size trying to gain traction and make things happen online need ideas and a team that can get the job done.
We’ll help you strategically plan so you can eliminate wasteful spending, find effective solutions to fit your budget, and move toward online processes that will save you time. Take a look at some of the other businesses we’re working with in our portfolio below, and let’s get started today.
Healthcare
Working with over 30 hospitals, clinics, health specialty services, and senior care facilities, we’re very well versed in distinctive challenges to the healthcare industry. Your branding consistency is paramount, and your website design and online marketing strategies need to be sensitive to ADA and HIPAA compliance.
When you work with Vivid Image, you get a team that is highly responsive, incredibly professional, and great at what we do. Learn more about how we’re helping others in the healthcare industry in our portfolio below.
Manufacturing
Manufacturers have unique needs when it comes to reaching target markets online, and providing pivotal product and service information to customers. Vivid Image specializes in website design and marketing services for manufacturers across Minnesota and throughout the United States. They’ve come to rely on our web design and marketing expertise in the manufacturing industry.
Vivid Image is your reliable and experienced team to help plan and reach your aggressive business goals. Learn more about how we can help your company today. Check out how we are helping other manufacturers succeed online in the portfolio below.
Non-Profit & Government
Non-profits and government organizations don’t have time to waste waiting for a website to work its magic, nor do they have an overabundance of resources to keep projects consistently moving forward toward critical goals.
Non-profit entities have a unique set of challenges that the Vivid Image team has experience maneuvering through with ease. We know many are reliant upon grants, taxes and bond referendums, special funding sources, donors, and board decisions. Send us your RFP or tell us more about your project, and we will respond and create a quote free of charge. Learn how we are helping organizations like yours in our portfolio below.
Innovative Solutions for Agriculture Websites
Over the years, Vivid Image has helped dozens of agriculture businesses grow through a professional web presence. Farmers and agri-business professionals are on-the-go, so a mobile responsive design that can be accessed anywhere from the field to the elevator to the office is critical. Every agriculture and farming business has unique needs and products. The team at Vivid Image can help nurture what makes your business unique and cultivate business growth.
Powerful Web Strategies for Agriculture Businesses to Succeed in a Global Economy
Customer Stories
You have customers who love you and would shout it from the rooftops, so why not feature them in a customer story. Customer stories bring a human touch back to your marketing that is relatable and shareable.
Online Listings
How does your business appear online when people search for the services you provide? Whether people are seeking agriculture solutions online or looking for directions to your facility, they see the information in your online directory listings. Make sure what they see is correct and consistent. This also provides information to search engines and impacts your search result rankings. What do your online listings look like?
Google and Facebook Ads
Ag today is not like it was when we were kids! Tractors are high-tech, and farmers are using their mobile devices to get the best yields. Farmers are also on Google and Facebook, so using Google Ads and Facebook Advertising to reach people searching for specific ag terms or with farming-related interests can bring great results.
Lead Generation
Finding solid ag leads can feel like a daunting process, but we can help you reach potential customers wherever they are. Whether it’s a beautiful print piece in their mailbox, a killer email in their inbox, or targeted online ads, we’ll help you get in front of your target audience. Together we’ll work to generate strong calls to action and simple ways for potential customers to connect with you to fill your lead funnel and drive revenue.
Event Planning
Are you hosting an event to provide training for your ag customers or a thank you event for past customers? The team at Vivid Image can assist with creating professional invitations that will provide the spark to ensure your customers won’t want to miss your event. We have ideas to share on how to carry over the same branding from your invitations to signs or literature that you want to have at your event.
Direct Mail
Most of Vivid Image’s clients come to us first for a website. But it doesn’t take long to realize that the same crisp clean marketing message and designs can be applied to direct mail too. With the ever changing agriculture marketing, increasing brand awareness through direct mail and consistent exposure helps your company stay top-of-mind for your ag customers.
Content Writing
Based in the heart of Minnesota and in close proximity to many of our agriculture clients, we work to move your business forward and help you reach your online goals with content that is designed to help your customers and prospects get to know you better, like what you do, and trust you over your competitors. Content is written for humans first, but also with keyword rich title and meta tags to help your content be found by search engines.
Logo Redesign
Your logo is front and center when it comes to your first impression; highlighted on business cards, letterhead, website, trade show items and much more. In the competitive ag market, your logo needs to be visually interesting to draw in new customers and distinguish you from the competition. You want to be remembered, so establish your brand with a graphic that is easily recognized. Simple logos tend to stand the test of time, becoming highly recognized (examples such as Case IH, John Deere, and Pioneer Seed Corn). Is your logo memorable? If not, consider a logo redesign.
Custom Applications
Potential ag customers want to know what sets you apart from your competitors. Highlight the products you offer with an interactive online product catalog. Share with your ag prospects where your dealers are located through a dealer locator so they can connect with you. Encourage customers to review your product performance by displaying yield results.
Innovative Solutions for Business & Retail Websites
Solid marketing strategies are key to helping any business thrive, but to execute these strategies you must first have a strong foundation. We help businesses and retailers of every shape and size achieve their goals by starting with a solid website foundation to represent your brand online. For retailers, this can also include ecommerce capabilities. A great website sets you up for success by allowing you to properly capture leads, quote requests, attract followers, and more. Once the foundation is set, it’s time to drive traffic to your site and convert those visitors to customers.
Powerful Web Strategies for Businesses and Retailers to Succeed in a Global Economy
Social Media Community Building
Building a social media community takes time, careful planning, and thoughtful engaging. We work with you to get to know your customers and their personas, and then develop a plan for growing not just your number of followers, but more importantly, how they engage with your business both on social media and in-store.
Social Media Calendar and Posting Plan
Scrambling to write a post at the last minute doesn’t cut it, but many of our clients are not sure what to post nor have the time! Vivid Image can work with you to create a social media content calendar in advance so you have a framework of quality content. Then just fill in the gaps with timely content, sharing customer content, and engaging with your community.
Email Automation
For businesses ready to take their email marketing to the next level, drip campaigns or marketing automation helps create meaningful connections that lead to growth.
Online Listings
How does your business appear online when people search for you? Whether people are seeking solutions online or looking for directions to your facility, they are seeing the information in your online directory listings. Make sure what they see is correct and consistent. This also provides information to search engines and impacts your search results. What do your online listings look like?
E-commerce
You know you have a great product or service that could simplify or enhance the lives of potential customers but maybe feel overwhelmed on how to put the pieces together to get your product or service in front of customers. The team at Vivid Image can help you step-by-step in determining the best e-commerce platform to meet your individual needs for product display, inventory, payments, shipping, and taxes. Then you can focus on what you do best – offering the best product or service.
Reviews
Online reviews are everywhere. Do you know what is being shared about your business? Current and potential customers can see this information, so it is important to pay attention and manage what is shared about your business. You can’t control what people say, but you can respond appropriately, encourage positive feedback and learn from the information. Be aware of your online reputation.
Video Creation
Creating a video for your product or company may seem like a big undertaking, but we can help make it easy. Our content writers are also experienced at writing video scripts and can make the task of portraying your message via video simple. We have both in-house video developers and external video partners depending on what your needs are.
Facebook Ads
You have probably heard of “boosting a Facebook post” but Facebook Advertising goes way beyond the boosted post. Facebook Advertising allows you to target customers based on niche demographics & geotargeting extending your reach beyond just your current fans. But the icing on the cake is re-marketing to custom audiences: people on your email list, people who have visited your website, or lookalike audiences.
E-newsletters
E-Newsletters are an awesome way to stay in front of customers and prospects with resources, news, specials, tips, and more. By continually building your email list, and driving people back to your website, your email communications help your business to stay in front of your customers consistently and compliment your social media marketing.
Coaching
Unsure of the next step to take with your company’s social media, Google Ads, or content creation to increase sales? For businesses who want to do their own marketing, but need some guidance, Coaching is cost-effective option. Kick-start your marketing, get insider knowledge and accountability with VI’s coaching program.
Innovative Solutions for Healthcare Websites
A visually appealing, user-friendly website for people with a vast range of computer skills is critical to providing an effective online healthcare presence. Your website is often people’s first introduction to your healthcare facility, and they can make inferences about your overall organization and quality of care. It’s critical you utilize our experience working with hospitals, clinics, senior living, and specialty care to make a professional first impression. We’ll guide you through everything; web design, site functionality, and offline pieces that will aid you in accomplishing your mission and providing the best possible patient communication and services through your marketing efforts.
Powerful Marketing Strategies to Connect with Patients
Print Pieces/Door Hangers For Patient Rooms
Patient time in exam rooms is an opportunity to communicate using the back of the door to highlight current support services, public awareness campaigns, events, and more offered at your facility. Keeping your brand consistent is critical. Get door hangers and handouts designed and ready to print quickly.
Newborn Baby Gallery On Website
Help new parents share their exciting news with friends and family through a customizable web nursery. Having an easy to use fill-in-the-blank-style form to create an announcement on the gallery of your website means your staff can help families share their news quickly. You can even opt to allow parents to add a special message to display with their newborn’s picture.
ADA Compliance
ADA compliance on healthcare websites means making accessibility accommodations that will allow the disabled public to access the same services and information that non-disabled public can access. Being ADA compliant enables websites to be reached and used by more potential customers and limits risk of liability. We can help educate you on ADA considerations, run audits, and provide a detailed plan to help you with compliance.
Highlight Your Providers
Choosing a provider can be overwhelming for a potential patient. Ease this stress for potential patients by providing a user-friendly interface on your website to view and learn about providers. You can share provider specialties, professional interests, and even a video to showcase what a great team you have at your facility.
Online Listings
Can people find your facilities? Whether you have one location or many, people are looking online for directions and information about your clinic, hospital, dental office, and other healthcare specialty services. Make sure they find your address, phone number, and other contact information correct and consistent across online directories. Minimize confusion and help people find your facility.
Content Writing
Healthcare isn’t glamorous or something that people want to shop for. But providing educational content on health topics that are important to the reader will help your company or healthcare facility build trust and establish rapport. With search engine optimization in mind, our content writers can help to make complex subjects easier to understand so they take the next step of getting in contact with you.
Coaching
Marketing and communication professionals in hospitals and healthcare clinics wear many hats. Vivid Image can help coach you through best practices on polishing your digital marketing. This can be a great way for DIY marketers to dive in, minimize their learning curve, and have a sounding board for their ideas and marketing plans. Coaching is typically done over the phone on a consistent basis.
Innovative Solutions for Manufacturing Websites
Successful manufacturers are differentiated by deeply understanding their target market needs and sell their service expertise as part of their offerings, insuring they simplify their customers’ life every step of the way. Manufacturers need powerful websites to drive faster deliveries, heighten customer communication and streamline processes to keep costs as low as possible. It’s critical that manufacturers use online marketing tools to pivot quickly with their ever changing business, do what it takes to exceed customer expectations and find ways to improve and stay ahead of competition.
Powerful Web Strategies for Manufacturers to Succeed in a Global Economy
Tradeshow Strategy
One of the lost arts with tradeshow marketing is setting measurable goals for the show, beyond collecting a fish bowl of business cards or shaking a lot of hands. Vivid Image can help create a Tradeshow Marketing Plan that your staff can follow so your team is on the same page and working toward the same goals. Attend your next manufacturing tradeshow and leave knowing it was well worth your time and investment.
Tradeshow Booths
The key is to make sure your marketing messaging and branding is integrated with your website and other marketing materials. Manufacturers in Minnesota and beyond get the most out of tradeshows with a consistent brand thanks to our help with booth graphics, banners, handouts, catalogs, digital displays, landing pages and more.
Lead Nurturing
Lead nurturing is instrumental in new and repeat sales, especially for manufacturing companies who sell through distribution channels and B2B. Marketing automation and lead generation tools make identifying qualified leads and routing them to your account managers seamless and efficient. Tools simplify and guarantee proper follow up at the right intervals that correspond to your sales process and keep the sales pipeline full.
FB Hiring Ads
What would it mean for your manufacturing plant to be fully staffed and operating at capacity? Finding qualified employees continues to plague manufacturers in Minnesota and across the country. You need experienced team of marketing professionals who knows how and where to reach applicants, without throwing thousands of ad dollars into employment ads with minimal results. We’ll let you in on some hiring secrets that have worked well for other manufacturers we work with.
Logo Redesign
If you’ve used your logo for quite some time, your customers and other potential consumers have built trust with it. They automatically identify your logo with your manufacturing process and products. However, over time, your logo can significantly benefit from a redesign or refresh. Design trends change along with consumer habits. You want your company relevant and poised for growth in the competitive manufacturing industry. A quick logo review will reveal if a logo redesign would be beneficial to your business.
Custom Request for Quote Forms
You need a strong call to action on your website so prospects take the next step. For manufacturers, a custom request for quote form is the best way to engage website visitors and get them into your sales funnel. Forms on your website can be integrated with landing pages, as well as lead generation and marketing automation tools so nothing falls through the cracks.
Google Ads
Google Ads allow you to target your specific target market, making them a great fit for international manufacturers, as well as local small-town tool and die shops. By creating high-quality, highly relevant ads, you have the opportunity to lower costs and play on a more even playing field with competitors with potentially deeper pockets.
Robust Product Catalogs
If you have a large product catalog in print form, online, or both, we’ll help you organize data and display products. We can integrate e-commerce with inventory and shipping, as well as make it very fast and easy to update and add new products. When it’s time to take your catalog to print, we will coordinate all aspects to help you get them in the hands of your customers.
Customer Stories
Who is the hero of the stories you tell? Do you have compelling customer stories on your website that entice prospects to want to replicate the service and solutions you provided to others? You don’t have to love to write or find the time to interview your customers to have dynamic and intriguing stories to add to your marketing mix. We’ll take care of it all on your behalf, as we’ve done for many other manufacturers. Take a peek at one we did for RELCO.
Results and Measurement
How do you know if the (marketing) actions you’re taking are helping your manufacturing business grow? Goal setting, tracking, and measurement is a valuable part in understanding your investment. Competitor Analytics can be incredibly useful as well. Marketing initiatives, both online and traditional, need to show an ROI. We’ll help create a tracking and measurement approach to monitor your strategies and make them successful. When you achieve your goals, we celebrate with you!
Innovative Solutions for Non-Profit & Government Websites
Our website and marketing experience isn’t just with small businesses and large corporations. Vivid Image has also helped many groups such as non-profit organizations, schools, and government entities with their marketing and online presence. From Chambers of Commerce and Economic Development Associations, to local school districts and community programs, our team will work with your Board of Directors or Marketing Committee to get your organization’s message to the right people. Our website development process ensures that all stakeholders are involved for the best end result. Let’s work together to develop a plan to reach your goals!
Powerful Web Strategies for Non-Profits and Government Agencies to Succeed at the Local Level and Beyond
Strategy and Planning
Our strategy and planning session digs deep to discover your organization’s goals, existing marketing assets, and pain points. We believe in developing a blueprint, and then taking small steps to reach your big goals. Whether you are aiming to attract more donations, recruit more volunteers, or share your organization’s story, Vivid Image can help strategize a way to get there.
Google Grants and Ads
Google Grants is a unique opportunity for non-profits. Imagine what you could do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google. Vivid Image can help you to apply for a Google Grant and then manage a Google Ads campaign to spread your message.
Online Donations
Today, people want to be able to make a donation with the push of a button. It’s vital to have an online donation form that is flexible and mobile-friendly. Allowing donors to set up recurring donations is also convenient for both the donor and non-profits alike.
Fundraising Campaigns
Fundraising doesn’t just happen. We can develop a fundraising campaign to share your story and messaging, and then inspire people to give. Integrating your website or landing page with various marketing methods such as direct mail, email communications, Facebook and Google Ads with a cohesive campaign message will help to maximize the effectiveness of your campaign.
Messaging
Think of messaging as a foundation for everything you do and by which all your branding and marketing efforts revolve. With proper messaging you can connect with donors, volunteers, and supporters who understand very clearly what you stand for, what you’re trying to accomplish, and how they can help. A strong message is something people will flock toward, get behind, and strongly advocate on your behalf. What organization couldn’t benefit from having a team of supporters moving it toward its goal? Let us help you create a compelling message.
Branding
Branding is often the first thing that would benefit non-profits, and the last thing they focus on. Creating a non-profit brand umbrella right away is paramount for effective, cohesive campaigns to raise funds, garner support, and grow your volunteer base. A well-created brand builds trust and provides a clear focus on your goal and messaging to help your non-profit or government entity succeed.
Facebook Ads
Facebook Advertising is a phenomenal way to reach potential donors, volunteers, or your community in general. Whether your goal is to tell your organization’s story with video, drive potential donors to a landing page, or recruit attendees to a fundraising event, Vivid Image can help. Ask us about the opportunities with re-marketing and lookalike audiences for your non-profits!
Video Script Writing and Production
Nothing can quite tell a story as well as video, especially with the deep-rooted meanings behind nonprofits and the mission for their work. We can work with your non-profit to create video script that will tell your story, who you’re helping, and why giving is important. We have numerous video resources in-house and outside of Vivid Image to produce the video at your site.
Blog Posts
Blogging is a great way to communicate your message. It gives your content to share with your supporters and potential donors on social media and in your e-newsletter. But, blogging also helps your organization get found online. Search engines love to index websites that have new and relevant content, and when Vivid Image writes blog posts, we also make sure that they are written with search engine optimization in mind.
