Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness.
Fortunately, we’ve got a few powerful reasons for you to use to help convince your team that it’s time to reach more people while they are actively searching for what you offer. Take these examples with you to your next meeting to see if you can convince your boss that it’s worth a shot!
5 Simple Reasons to Try Google Ads
- You control how much you spend.
- You can set your budget to as much or as little as you want to spend. Whether you want to spend $5 or even $50 per day, you are in control. The keywords you choose to bid on and locations you target will affect the ideal amount you need to most effectively run your ads, so we do want you to keep in mind that spending too little can be limiting to your performance. If your ads become limited at $5/day, you can increase your budget at any time to scale your campaign’s performance.
- Ads can be paused at any time.
- Whether you become too strapped for budget or maybe your ads have worked so well that you cannot possibly take on any more work, you are free to pause your ads at any time. In addition, your ads can be started right back up when you’re ready to advertise again.
- Acquire faster results than from SEO alone.
- It can take a long time before you start to get really valuable results from your SEO efforts. It can also be difficult to gain great visibility if your competition is very strong. Conversely, Google Ads can help you get to the top of the SERPs much quicker. You’ll be able to start showing your ads almost immediately after your campaigns are built. (Keep in mind there could potentially be up to a 2-week learning phase in which your new campaign may not show any ads, but that is still much quicker than the months it can take to see SEO results).
- You can easily track your results.
- Google Ads makes it very simple to view how many times your ads have been seen, how often users have clicked on them, and exactly how many of your desired goals were completed from those ads. If you have an estimated dollar amount that you can assign to goals or if you have an eCommerce site, you can also easily identify your ROAS (return on ad spend) within the platform.
- You choose who to serve your ads to.
- You won’t just be showing ads to everyone out there. You’ll be able to refine your audience by choosing highly relevant keywords to bid on, selecting specific demographics, user location, displaying ads only to those that have already been to your website (also known as retargeting), and much more. When you can refine your targeting like this, you’ll be able to drive more quality traffic to your website which will result in more qualified leads your way.
- You won’t just be showing ads to everyone out there. You’ll be able to refine your audience by choosing highly relevant keywords to bid on, selecting specific demographics, user location, displaying ads only to those that have already been to your website (also known as retargeting), and much more. When you can refine your targeting like this, you’ll be able to drive more quality traffic to your website which will result in more qualified leads your way.
If you’re ready to take the next steps and would like our help with PPC management, contact us using our online form or give us a call at (320) 587-8974.
