We’ve established why you should create video content for your social media audience, but you are probably wondering what you can record to produce quality video content. Remember, good video content allows you to show off your brand personality and values. It’s important to think from the perspective of your audience and determine what types of content they want to see from your business. Check out the lists below to find an idea for something you could record today!
Behind the Scenes
- Create a virtual tour of your business
- Let an employee or partner do a social media takeover or highlight new team members
- Record a time lapse of behind the scene processes and creation
Tips and Hacks
- Create interest by posting a text box question to intriguing topics with answers in caption
- Use text boxes to share quick tips or facts about a topic
- Link to free resources in video captions
Product Promotion
- Build hype for upcoming project #comingsoon
- Highlight a newly released product
- Post how-to’s for new or current product usage
Hot Tips for Creating Good Video Content
- Add a Call to Action to the end of your videos
- Make sure to stand out in the first few seconds of the video to capture attention right away
- Show your face in some videos to help users put a face to your brand
Need help?
Do you have ideas for adding good video content to your social media platforms but think you might need some assistance in execution? Reach out to us today, and we can help make your content creation dreams come to life!
