So you took our advice and started posting videos on social media. Great! But now you are realizing that your videos aren't getting the engagement you'd hoped for! This could have to do with the aspect ratio or sizing you are using to record your videos! Over 83% of people are using social media on a mobile device instead of a desktop. So we will focus on aspect ratios for mobile use. Why Continue Reading
What Makes for Good Video Content
We’ve established why you should create video content for your social media audience, but you are probably wondering what you can record to produce quality video content. Remember, good video content allows you to show off your brand personality and values. It’s important to think from the perspective of your audience and determine what types of content they want to see from your business. Continue Reading
Stand Out on Social by Creating Video Content
Why Create Video Content for Social Media? Like the experiment above, users are more likely to engage with video content over static content. Further, they are two times more likely to share it with their friends than any other types of content on social media. Hot Tips for Creating Video Content Add a Call to Action to the end of your videosPlace text on the screen or add Continue Reading
Social Media Do’s and Don’ts
Social media is a great tool to help grow an audience, promote events, and advertise sales for your business. It is often the first place many customers go to learn about your business's activities. This means that it is of vital importance that you keep your platforms up to date with hours and services, post regularly to maintain a spot in the algorithm, and engage with your community to show Continue Reading
