Let’s start with a simple question. Have you ever shared a post on Facebook or LinkedIn, added a link, and then wondered why it didn’t get much traction? The good news is, you’re not alone. And more importantly, it’s not necessarily your content. Something Has Shifted Over the past few years, platforms like Facebook and LinkedIn have been getting smarter about what they show to users and Continue Reading
The Storybrand Framework: Take Your Marketing from Confusion to Clarity
Unlisted Link to Send to Clients: https://youtu.be/9yWllE_NAxs Continue Reading
Users Unknowingly Care About Aspect Ratios
Updated 8/22/25 - So you took our advice and started posting videos on social media. Great! But now you are realizing that your videos aren't getting the engagement you'd hoped for! This could have to do with the aspect ratio or sizing you are using to record your videos! Over 83% of people are using social media on a mobile device instead of a desktop. So we will focus on aspect ratios for Continue Reading
What Makes for Good Video Content
We’ve established why you should create video content for your social media audience, but you are probably wondering what you can record to produce quality video content. Remember, good video content allows you to show off your brand personality and values. It’s important to think from the perspective of your audience and determine what types of content they want to see from your business. Continue Reading
Stand Out on Social by Creating Video Content
Reels, Shorts, TikToks, oh my! Everywhere you look on social media, you are met with a video clip that automatically starts playing when you scroll by it. In today's digital age, creating video content is more important than ever before. And when it comes to social media, video content is king. That's because people are more likely to watch a video than they are to read a long blog post or Continue Reading
Social Media Do’s and Don’ts
Social media is a great tool to help grow an audience, promote events, and advertise sales for your business. It is often the first place many customers go to learn about your business's activities. This means that it is of vital importance that you keep your platforms up to date with hours and services, post regularly to maintain a spot in the algorithm, and engage with your community to show Continue Reading
