**Facebook frequently updates its policies, procedures, and user interface. The recommendations in this post are current as of July 2025 and may become outdated as the platform evolves.
We are taking a comprehensive look at common Facebook missteps businesses make and how to fix them—categorized by severity into three levels: Critical, Important, and Beneficial.
- Critical issues are high-risk actions that can lead to serious consequences, like losing access to your Page or violating Facebook’s terms. Examples include using a personal profile instead of a business page, fake emails, multiple accounts, or lacking two-factor authentication.
- Important issues affect the credibility, security, and control of your Facebook presence—like inconsistent branding, incomplete profile info, or not knowing who owns your business assets.
- Beneficial improvements may not be urgent, but they help your Page perform better and boost engagement. These include using video content, adding a vanity URL, and inviting likers to follow your Page.
By understanding which level each action falls under, businesses can prioritize their efforts to protect their Page, build trust, and get better results from Facebook.
Work It, Own Your Page.
Using a personal profile for your business instead of a business page
Limits access to analytics, ads, and appears unprofessional.
Using a fake email or persona to set up the Page
Risk of losing access or having the account removed by Facebook.
Creating more than one Facebook account
Violates Facebook’s terms and causes confusion. Use one personal account and Business Manager.
Only one person manages the Page
If they lose access or leave the company, the Page could be lost. Unsure who all has admin access? Need help checking permissions and managing user access? Here’s some guidance!
Not enabling two-factor authentication (2FA)
A basic but critical layer of protection to prevent account hacking. How to set up two-factor authentication on Facebook is explained here.
Building everything on Facebook
Without an email list or website, you don’t own your customer base if Facebook ever changes or goes down. Learn more about owning vs renting your online presence.
Not knowing whether your Page is connected to a Meta Business Manager
Many owners don’t realize who actually owns or controls their Facebook assets. Tips for figuring this out are explained in our Facebook Business Page FAQs here.
Not reviewing who has full admin access and not requiring two-factor authentication
Poses serious security risks if roles aren’t managed properly. Remove ex-employees. How to set up two-factor authentication on Facebook is explained here.
Not utilizing Facebook ads and pixels on your website
Facebook ads are highly targeted and cost-effective when used properly.
Does Your Facebook Page Need a Glow-Up?
Inconsistent branding
Mismatched or outdated profile and cover photos dilute brand trust.
Incomplete profile information
Missing hours, contact info, website, or About section hurts credibility.
No clear call-to-action (CTA)
Failing to use the Page’s action button (like “Book Now” or “Send Message”) limits conversions.
Never pinning or unpinning posts
Important announcements or promos get lost in the feed.
Not inviting likers to follow the Page
A missed opportunity to convert casual likers into actual followers.
Add a vanity URL to your Page
Make it easy for people to find your page by customizing the backend of your page URL.
Posting Without a Plan Is Just Winging It
Only posting to sell
Over-promotional content turns off followers. They want value and entertainment, not just offers.These Facebook growth tips work for new business pages, but if you’ve had yours for a while, chances are you skipped some of these fundamentals in the early days. They’re worth going back to implement.
Ignoring comments
Not replying weakens trust and lowers reach due to Facebook’s engagement algorithm.
Not encouraging reviews
Reviews provide essential social proof that builds trust.
Not tagging or collaborating with other local businesses
Limits reach and visibility to wider, relevant audiences.
Not showing the human side of the business
People connect with real stories and behind-the-scenes content.
Avoiding video because you think it has to be perfect
Authentic videos often perform better than polished, scripted ones.
Skipping Stories and Reels
Missing a huge organic reach opportunity, especially with mobile users.
Assuming your audience sees everything you post
Most followers won’t see every post. Reposting or repurposing is essential.
Don’t Get Zucked
Not familiar with Facebook policy and guidelines
Especially critical when running contests, promotions, or selling regulated products. The most common violation we see is in regard to holding contests and giveaways on Facebook, which you can read more here.
No idea how to check your page status
Pages can be restricted or shut down without notice if policies are unknowingly violated. Here’s how you can check if your pages is in good standing.
Ignoring alerts and threats in Messenger & Email
Know how to spot spam. Facebook won’t alert you in threats and other odd ways. Here’s how you can tell.
Don’t Have Time to Manage Your Social Media?
Contact us today to find out how our team can help your small business build authentic connections with customers and drive measurable growth on Facebook.
