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Taking Control of Your Online Information

Your online listings are often the first impression many customers or potential customers have of your business, making it crucial to control the data they see. Accurate information not only enhances your visibility, but also builds trust with potential customers. Adopt these best practices, tips, and recommendations to provide trustworthy information to your potential customers, building their confidence and trust in your business.

Two illustrated people stand in front of a large tablet screen with a map. One holds a magnifying glass over a location pin, while the other points at the screen and holds a laptop, exploring details from a local marketing guide.

A Guide to Getting Found by Customers


A white magnifying glass with a checkmark inside a circle overlaps its lens, all on a dark gray background. The image suggests search, verification, or approval—perfect for illustrating a local marketing guide.

Your Local Listings

Your local listings are often the first impression people get of your business and are a crucial way for potential customers to discover you. That’s why it’s essential to make a great first impression with accurate information when they search for you on Google or Apple Maps.

  • What Are the Most Common Local Listing and Marketing Terms I Should Know?
  • What’s the Secret to Gaining More Customers Online?
  • Why Are Good Online Listings So Important for My Business?
  • How Does Apple Maps Impact My Local Search Results?
  • How Do I Access My Google Business Profile?
  • Where Can I Find Help with My Google Business Profile?
  • How Do I Check Who Has Access to My Google Business Profile?
  • What’s the Quickest Way to Keep My Customers Informed Online?
  • How Do Google Business Profile Posts Work and Should I Use Them?
  • How Can I Tell If Google Is Really Calling Me or If It’s a Scam?
A person uses a smartphone with a red location pin icon above the screen, symbolizing GPS or navigation—perfect for illustrating concepts in a local marketing guide. The background is blurred.
A white icon of three people inside a crosshair with a check mark below them, set on a dark gray background, representing targeted or verified group selection—ideal for illustrating concepts in a local marketing guide.

Building a Strong Local Customer Base

When growing your business, it’s important to build and maintain a strong local customer base. Local marketing and word-of-mouth are critical for business growth, with networking and referrals being key components in building a strong local customer base. By engaging with local chambers, attending networking events, and actively participating in the community, you can significantly increase your visibility. Fostering customer loyalty leads to valuable referrals, helping your business grow.

Two people shaking hands, one with a darker skin tone and one with a lighter skin tone, set against a blurred background—symbolizing connection and partnership in this local marketing guide.
  • How Do I Build Life-Long Customers for My Business?
  • What Are the Best Marketing Options for a Small Budget?
  • What Is Word of Mouth Marketing and How Do I Make It Work for My Business?
  • How Should I Ask My Customers for Referrals?
  • Why Should I List My Business on the Local Chamber of Commerce Website?
  • How Can an E-Newsletter Help Me Build Loyal Customers and Attract New Prospects?

Did you find this information valuable?

Learn more about our unique approach to effective marketing & explore our comprehensive collection of Guides for more in-depth insights and practical tips!

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