Millions of businesses look to Facebook to help grow their customer communities, but what happens when something goes wrong? Are you prepared for how to handle blunders? Some Advice to Help You On Facebook: Who Is There to Answer Your Questions? Who is there to answer your questions and provide you with timely accurate information? If you haven't followed Vivid Image on Facebook yet, Continue Reading
5 Ways Employee Retention & Turnover Affect Your Marketing
We certainly wish for you a high staff retention rate, but turnover happens at all companies. Some employees move on, and when that happens, it's important you take action to protect your company and its reputation. After all, everything you do is marketing, and we want the very best competency and credibility for your business moving forward. Why Does It Matter? Digital marketing is all Continue Reading
Yes! You Can Repurpose Blog Content
Repurposing blog content is smart, and you can look at it two ways. You can repurpose your older blog content in new places such as social media and emails to your clients. The other way is today's focus, and that is repurposing old blog posts into new ones! Recycling content is a great way to come up with fresh content, as long as you take the time to follow the tips in today's Marketing Minute. Continue Reading
Is Social Media Right for Your Business?
Social media is a very general term and isn't limited to Facebook or YouTube. In fact, there are hundreds of different social media platforms from which to choose, and the challenge is determining which is best suited to your business, goals, and target market. Remember, social media is a shift in how people interact, share information and choose to communicate. Your business already does those Continue Reading
Why Customer Stories Make the Best Content
One of my favorite types of content to create and share is customer stories. Creating a customer story starts with first asking one of your happiest loyal customers if they would be willing to share their story about your product, service or company as a blog post or testimonial. If they say yes - then you can do an interview over the phone or via Zoom. You could also email them the questions to Continue Reading
5 Tips for Effective Calls to Action
Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence. It's important that you choose clear CTA's and place them strategically within your site. Calls to Action help create a sense of urgency, and guide the user to take a specific next step resulting in a conversion that meets or exceeds the goals you Continue Reading
