One of my favorite types of content to create and share is customer stories. Creating a customer story starts with first asking one of your happiest loyal customers if they would be willing to share their story about your product, service or company as a blog post or testimonial. If they say yes - then you can do an interview over the phone or via Zoom. You could also email them the questions to Continue Reading
5 Tips for Effective Calls to Action
Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence. It's important that you choose clear CTA's and place them strategically within your site. Calls to Action help create a sense of urgency, and guide the user to take a specific next step resulting in a conversion that meets or exceeds the goals you Continue Reading
How to Find Blog Topics Every Single Month
If you're lacking a content strategy for your business or just need help writing articles for your blog, newsletters, or social media reach out today. We have writers on staff to take the burden off your plate and make you a content wizard. Watch Other Marketing Minutes Owning Vs Renting Your Online PresenceThe Mystery Behind Viral ContentWhy Customer Stories Make the Best Content Continue Reading
The Elusive Website Address
Is finding your website, similar to pinning down Bigfoot? Elusive website addresses aren't good. You spend too much time on building, launching, and updating your website for it not to be used, found or remembered. Sometimes it seems logical where you need to list your website, and other times it takes a reminder checklist to make sure some place important doesn't get missed.The following list is Continue Reading
The Mystery Behind Viral Content
Creating viral content involves creating a fantastic experience for the reader or viewer, and it is something every small business owner or marketer tries (or should be trying) to do. What makes a piece of content go viral? Some people seem to have the Midas touch when it comes to virality, while others struggle to get their content seen by anyone other than their mom. So what is the secret to Continue Reading
The Rise of “Near Me” Searches Increases the Importance of Google Business Listings
People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
