As social media algorithms become more sophisticated, so do the content palates of the users that play into them. Social media users are starting to understand how their engagement with social media posts will curate their feed. This means if you want to keep their attention and engagement, you need to start posting updates your social community wants to see.
But how do you know what your users like to see from you? Insert: Metrics. It’s a good idea to get in the habit of checking the metrics of how certain posts performed and continue to create content your users want to see. In the meantime, we’ve done a little bit of the leg work and started you off with ten quick ideas to help inspire posts that should spark engagement from your followers!
10 Ideas to Engage Your Social Community
- Staff Profiles
- Users engagement will always be higher when you show photos of real people. Especially when those real people are the staff at your business. Post a picture or create a graphic with their picture, share their position, and some real-life fun facts about them and watch your post engagement soar! Bonus tip: Make sure your employees are following your business page, then they can share the post to their own personal page.
- Product Sneak Peeks or Upcoming Offerings
- Have a new product or service you plan to release soon? Build up the excitement with a sneak peek post or posts highlighting the day you plan to announce the product. Let your followers be the first to know! This will heighten engagement and excitement and bring them back to the page waiting to find out.
- User-Generated Content
- We know you love your products are services. What about showing how much your customers love them? Encourage users to tag you in photos and videos of them using your products or services and reshare that content to your business’s page!
- Charity or Community Involvement
- Does your business participate in philanthropy efforts? Tap into the feel good side of your users and share the good you are doing in your community. Don’t participate in community efforts as a group? No problem – grab a picture and a statement from your employee’s about their individual volunteer efforts in the community. Bonus tip: Tag the organizations that they volunteer for in the post! It’s sure to get a lot of love.
- Quick Tips or Advice related to Your Business’s Niche
- You know your products and your services best. Help your customers gain that knowledge by sharing your insider tips and advice as it relates to your product or service.
- Customer Success Stories or Reviews
- Reading reviews is still one of the top things customers will do before purchasing a product or service. Don’t just let those reviews sit on Google, share them out to your followers on social! Share the success stories that deserve to be heard, and let your customers help you market your business.
- Interactive Contests or Giveaways
- Everyone wants a chance to win something! Contests on social media can drive a lot of engagement to your page. Get creative with the contest entry, tying it into your business niche. Just make sure to follow all of Facebook’s rules when it comes to contests!
- Behind-the-scenes Content
- There’s something to be said for exclusivity, right? Users love to feel like they’ve gotten a sneak peek into the inner workings of your business. Maybe it’s a time-lapse video of a product being made, a picture of someone stocking in the warehouse, or an employee who isn’t customer-facing but deserves to be featured!
- Collaboration or Calling Up Other Businesses
- Did you recently collaborate with a local business on a project, visit their location, or use their services? Is there a business in your community that you think deserves to be called up for their amazing work? Share that with your community on social; chances are, the business will probably reshare your update to their own followers (as long as you tag them!).
- Pets of Employees
- Let’s be honest, who doesn’t like to see a picture of a cuddly kitten or an excited puppy in their feed once in a while? Have customers or employees send in pictures of their pets, and bonus points if you throw them all into a blog post!
Keeping Up with Social Media Trends is Time Consuming
Businesses often struggle to meet customers’ expectations for social media content, resulting in decreased engagement and visibility. Don’t let your customers down – let our community managers help create and deliver compelling content that your social community wants to see and help you stand out in the crowded social media landscape.