Do you have multiple pages on your website with similar information? Why should people or search engines choose one page over another? It can be hard to decide and that is why you should avoid having multiple pages on your website with identical information featured on them. Make your content unique to have the biggest impact online. Be unique. Avoid duplicate content. Search Engine Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
TRICKY! Who is that bill from? What is it for?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing companies. Watch Continue Reading
Why It’s So Important That You’re Responding To Reviews
If your business has online reviews that is a great thing! Now you need to respond to those reviews. Pay attention to what people are saying about your business and engage with them by providing a response to both positive and negative reviews. Why would responding quickly to reviews matter? You’re not required to respond to online reviews, but it is recommended. Responding is a way to Continue Reading
What You Need To Know About Perfect Five Star Reviews
You don’t need to be perfect. You don’t have to have a perfect run of five star reviews to be viewed as reputable. Overall anything between 4.0 - 5.0 is generally a rating to be proud of. Businesses aren’t perfect, so don't expect to maintain a 5.0. People have different perceptions of what a good experience and rating include. While you might think only five star reviews are good, a Continue Reading
Is Google Calling Me? Or Is It a Scam?
Do you get continuous calls from Google at your business? Guess what - it probably isn’t Google. We’ve had a number of different businesses ask why Google keeps calling them. When looking at each situation we determined it probably isn’t Google, but more likely a scam. This is common, so Google created a support document about this specific topic. There are a few instances when Google will Continue Reading
