“So much to do in so little time.” I am sure most of you think this occassionally when you are working. I do. In the best interest of our readers and customers, for SMB’s and non-profits, here are 3 tools to help you manage your organizations’ social media faster, easier and give you time to do other valuable work.
1. Google Alerts
Probably the simplest thing to do is to set up an alert with your business name on Google Alerts. This program helps you know when people are talking about you online. You can choose to set it up for a weekly or daily alert. Most businesses can survive with a weekly alert, but if someone posts something negative you won’t be able to respond as quickly. Here are vital alerts to track for your business:
- Company Name
- Company Domain Name
- Any Copyrighted/TM’d Product Names or Services
- Any Company Personnel Who are Out There Representing your orgnanization, from tradeshows, industry publications and social media–VP’s through C-Suite.
- Company Twitter Handle
- Key Staff Twitter Feeds
- Industry Keywords, including Conference URL’s and Twitter Feeds
- Industry Blogs/Experts
- Competitors Names/Copywrited Names/Services
And here is a key one: Set up an alert for: “who sells your business product”. This alert will pull information from question-answer sites, like Yahoo Answers, Flickr Groups, Google groups, Formspring, etc… Google Alerts is doing the prospecting for you! What a huge help to locating interested people to your offer!
Pinpoint the people who are looking for your type of product or service.
2. Nutshell Mail
Nutshell Mail is a great way to manage several social media outlets at the same time. You can connect Facebook, Twitter and more to notify you on the latest information coming into your feed. Steve wrote a great post about it this spring. It works well with Constant Contact email and helps your save time when used in conjunction with HootSuite.
When you manage several accounts, HootSuite is the way to output your information to several social sites at the same time. You create one post and can publish to LinkedIn, Twitter and Facebook, very convenient. Socialmouths explains the Top 10 Reasons to Use HootSuite. Mashable endorses the analytics component.
There you have it: 3 simple ways to keep up with the online world. Find out what others are saying about you, in various social media and respond appropriately on those same outlets. Probably the biggest challenge these tools have is staying up with all of the programs that are out there. Do you have any others that you recommend to manage your social life? I hope you incorporate these user-friendly tools into your routine and save you a lot time.