A contact us page is a staple part of every website. You need to let your customers know where you are and best way to start a conversation. Prospects come to this page to ask a question, see where you are located and get a sense of the size of your organization, just like on your About Page. In fact, if you have been reviewing your monthly web stats, it should be one of the top pages that visitors go to on your site. Here’s what you need on this page and ways to make this page work a little harder for your organization.
1. Have the Business Name, location(s), phone number, fax, a clickable email address (regularly checked), chat options and social media sites, etc. The Contact Us page should list out all of your business locations, or link to a page that explains the location details.
Hint: Consider offering guidance if there is a best choice for the contact option. Example: Please send me an email if you want an immediate response.
2. Include a photo of your business and/or directions. Directions are helpful for potential employees, service providers and vendors.
Hint: If your business depends on getting people to visit, you may want to consider a separate “Directions” page.
3. Provide a form for your visitor to complete. This is also a great way to collect email addresses for your mailing list, but it’s best to give the person filling it out the option to sign up for email via a check box. Offer simple instructions on using your contact information. Example: “Please call us or e-mail us to order handmade chocolates, or visit our store to taste free samples” or “Call us for a free quote.”
Hint: Make sure you don’t have excessive required fields. You may not need them to provide their address. Sometimes, less is more important.
4. Have some blog content and comments in a sidebar. Your visitor is going to want to know more about you–what better way than to allow them to see what you or your company blogs about or reviews. Comments are excellent because they show people are interacting with you. Get visitors to further engage with your website by offering social media buttons. They will learn even more about you and your company.
Hint: “Contact Us” means being reachable through appropriate social channels and avoid confusion. For example, if your business sells handmade chocolates but your blog is about singing, delete the link.
5. So what should the visitor to do AFTER they submit the form? This is important because you want them engaged to learn more. After the form is completed it should go to a Thank You Page that explains when and how you will be contacting them.
Hint: Tell visitors if they must have information handy when they contact you.
Keep the design of the page simple, but incorporate these elements to maximize visitor participation on this hard-working page.