Impact of a Domain Name Change Changing a domain name can significantly impact search engine results for a website. When a domain is changed, it can appear to search engines that the website has disappeared and is no longer indexable. With a new domain name, you'd be "starting over from scratch" when it comes to search engines. However, if it's necessary to make the change, there are Continue Reading
Prove to Your Boss that PPC is the Way to Go!
Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
3 Potential Reasons Your Page Isn’t Ranking Well
So you've optimized a page on your website, but it's not ranking well in Google SERPs (search engine result pages) for the keyword you've optimized it for. While optimizing your pages may seem like it should be an easy task, there are many ranking factors and best practices you need to consider when crafting content. Ranking well is most often not something that happens by accident or without a Continue Reading
Does My Website Need a Cookie Policy?
Website Cookie Messages Are Popping Up You have likely noticed a large number of websites hitting you with a "Cookie Policy" over the past few years when you visit their site. It probably mentions something about the site using cookies and data collection, and asks you to either accept this or informs you that continuing to use the site constitutes your acceptance. But what is this cookie Continue Reading
What is UX & Why Should I Care?
What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
Working with Title Tags
Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
