Your logo is so important to your business! Your company logo expresses what your business stands for, its culture & values. It is often times the first thing that people connect with your company in their minds. A great logo has meaning and retains significance over a long period of time. A good logo will set you apart from your competition & should be used across all your marketing Continue Reading
3 Potential Reasons Your Page Isn’t Ranking Well
So you've optimized a page on your website, but it's not ranking well in Google SERPs (search engine result pages) for the keyword you've optimized it for. While optimizing your pages may seem like it should be an easy task, there are many ranking factors and best practices you need to consider when crafting content. Ranking well is most often not something that happens by accident or without a Continue Reading
Does My Website Need a Cookie Policy?
Website Cookie Messages Are Popping Up You have likely noticed a large number of websites hitting you with a "Cookie Policy" over the past few years when you visit their site. It probably mentions something about the site using cookies and data collection, and asks you to either accept this or informs you that continuing to use the site constitutes your acceptance. But what is this cookie Continue Reading
What is UX & Why Should I Care?
What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
Working with Title Tags
Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
Are You Leveraging the Valuable Keyword Info Available in Google Search Console?
Do you know the true power of Google Search Console? Are you leveraging all the valuable data it has available to you? Most people do not know all of the features this tool can offer, & assume it's only helpful for the really technical aspects of your website. We'll cover one helpful tidbit that most people don't realize exists that can be truly helpful when it comes to evaluating your traffic Continue Reading
