Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
Are You Leveraging the Valuable Keyword Info Available in Google Search Console?
Do you know the true power of Google Search Console? Are you leveraging all the valuable data it has available to you? Most people do not know all of the features this tool can offer, & assume it's only helpful for the really technical aspects of your website. We'll cover one helpful tidbit that most people don't realize exists that can be truly helpful when it comes to evaluating your traffic Continue Reading
Struggling with Ideas for Content Creation?
Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Google’s Hate Speech Policy Expansion
Content that promotes hatred, violence, & attacks against groups of race or ethnicity, age, religious beliefs, disability, gender, sexual orientation, gender identity, or veteran status is considered hate speech. Google has been adding on to their hate speech policy. Most individuals and businesses don’t want their ads to be shown next to content that doesn’t coordinate with their core Continue Reading
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
Take Advantage of Google’s Image Ad Extensions
Google Image Ad Assets To bring a more visual aspect to your search ads, you can use "image ad assets" within Google Ads. Image ad assets allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad assets, make sure the images are highly relevant representations of what you’re Continue Reading
