Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Google’s Hate Speech Policy Expansion
Content that promotes hatred, violence, & attacks against groups of race or ethnicity, age, religious beliefs, disability, gender, sexual orientation, gender identity, or veteran status is considered hate speech. Google has been adding on to their hate speech policy. Most individuals and businesses don’t want their ads to be shown next to content that doesn’t coordinate with their core Continue Reading
What are Pixels, PPI, and DPI?
Updated 1/9/2026 We love Pixels! When discussing images for your website, you'll often hear us reference pixels. Pixels are the standard measurement used for digital images. These are the smallest building blocks of digital images. Every photo you see on your computer or phone is made up of these very tiny colored squares, and if you zoom in on a picture, you'll start seeing these small Continue Reading
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
Take Advantage of Google’s Image Ad Extensions
Google Image Ad Assets To bring a more visual aspect to your search ads, you can use "image ad assets" within Google Ads. Image ad assets allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad assets, make sure the images are highly relevant representations of what you’re Continue Reading
Which Should You Choose: Facebook Ads or Google Ads?
Facebook Ads & Google Ads are two different digital marketing platforms. They both provide great avenues of advertising, but have different benefits depending upon your current business goals. Some people decide to go with one or the other, while others utilize both to help them achieve maximum results. Facebook Ads Facebook Ads are passive ads, meaning the ads are displaying to people Continue Reading
