Spotting Questionable Tactics Whether it’s a scam or a questionable tactic from a lesser-known domain company competing for business, the trick of sending official-looking letters and emails to domain name holders has been around for years. We still see this questionable tactic when clients forward us invoices, wondering if it is something they need to pay. Your domain name is a valuable Continue Reading
I Need to Renew my Domain. Now What?
Q. I’ve been informed that my DOMAIN is up for renewal. What exactly is a domain and why do I need to renew it? A. Your domain name (many of our clients use multiple domain names), basically represents an address where your website can be located online. It is what your customers will think of when they try to locate you and how you will express your business to customers, clients, donors or Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Does it really matter if my marketing materials are consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that your Continue Reading
How to Get in Front of Tons of New Customers
Feel like it’s time to crank up sales? Now’s the time, since you have a solid foundation in place and are meeting the needs of those actively searching for you! Get ready to build your online brand recognition with Passive Marketing. The beauty of this next step is making sure your company, products, or services are recognizable and far reaching to those who may not even realize that you have what Continue Reading
It’s OK to Get More Than Your Share of Pie
With a solid foundation in place, your next step is the one that excites small businesses the most. Business owners are ready to start driving traffic to their websites right away. With our proven Marketing Method as your guide and taking steps in the right order, you'll be ready for what's coming next without burning through cash and wasting precious time on the wrong efforts. Get ready to Continue Reading
