There is no time left to wait with your marketing. Yep, no time. Like Jack Bauer, from the television show 24, you need a short phrase explaining your marketing in no uncertain terms. Today’s audience doesn’t have time to wait for you to understand a content learning curve. Consider incorporating the following into your marketing plan. Get Marketing Done Now. NOW.
How do you get your CEO to make content a PRIORITY? Take the bull by the horns and know the strategic plan for your organization. Where does the CEO want growth? What are untapped areas? Where is the low-hanging fruit? Begin positioning campaigns and content to that arena. Be involved with and invested in the strategy for organizational growth. If you are swamped with tasks, ask yourself which tasks are the best use of your time, or are you doing something because you have always done it? If you need more work to do, check out this list of marketing to-do’s; I have simplified the list into the key objectives.
3 Critical Marketing Objectives
1. Pick and use FREE online tools—Facebook, Twitter, Linked In, You Tube or even a blog are some examples — in addition to your traditional marketing. Use the tool (and the measurement capabilities) consistently all year. This is not a resolution you can abandon or try for 90 days. This is assuming you are adding content to your website at the same time (blogs do this automatically). If you are on Linked In, join a group and participate. Get people talking about you. When a visitor comes to your site, it needs to be up to par–professional and current. It does not make sense to bring people to an empty store.
2. Show the personal/human side of your organization. Is there something fun you can showcase? Do it. What about culture? What about charities your organization sponsors? Get HR involved–Be fun (and maybe even a bit wacky). This promotional marketing organization does a great job of balancing the “fun” with industry relevant information and sales pitches on Facebook and Twitter. Maybe you are going to be at an industry tradeshow? Talk about what you are doing. Customer Service is a wealth of resources from “Typical Questions a Customer Asks” to “Success Stories”, these are the people that know the ins and outs of your customers’ issues and your organization, use them.
3. Stop being afraid of measurement. If you “can’t” measure something, that doesn’t mean you shouldn’t try it. Give it a test, save ROI for a big campaign. Word of Mouth Marketing is not always measurable, but sometimes the strategy will be, but you will never know unless you try. What marketing projects are you trying this year?