It’s the 4th of July week! Do you have attention-getting sparkle on your site? Or is your content a dud? Some companies excel online and some organizations have a long way to go. It’s time to revisit your content. Remember: Content is not the same as copy. Content is what topic you want to talk about and copy is HOW you say/write about that topic. It’s as simple as that.
Making sure content is current is the first step in creating exceptional content. Double check copyright dates on your materials online. Even if the topic is still relevant, having documents on your site from 2003 dates the content. Refresh materials.
Comment. Respond. Post.
All right, the website is current, now what? Check out this guide for free, easy links for to do it yourself brand monitoring. If your company has a Twitter account, and you are following someone; COMMENT. Go beyond retweeting someone else’s thoughts, and let them know what you think; RESPOND and get a dialogue started. If the conversation brings up lots of interesting things that you haven’t considered, take response to a new level and POST an article on your site and ask for feedback.
Creating and posting articles on current topics shows an organization is listening to and participating with its community. That demonstration moves website content beyond a pretty digital brochure to an experience, one that is likely to maintain your attention.
Where do you find great content?
Content should entertain, educate, and engage. Do you know if any of your staff or co-workers enjoy writing? Do you utilize your email footer with a picture and links to your social sites? Do you know your 10 most commonly asked customer questions?
Be pro-active with your customers, your vendors, your community and your content reveals itself. Taking the time to do something content related gives a website razzle-dazzle excitement for your customers.