Facebook recently added a new way to highlight COVID-19 announcements for business page posts. If you are sharing information that could be deemed COVID-19 related you may find a “COVID-19 Update” option when creating your posts.
Where to Find the Facebook COVID-19 Post Info
Facebook just started rolling out this feature. We’ve found this option on some of the business and non-profit organization Facebook pages that we manage, but not all. At the time that I’m writing the blog we don’t have this option available on our Vivid Image Facebook page. You may have this feature at this time or you may not, but we wanted to let you know to watch for it.
When you go to write a post you’ll see directly below where you type the post a purple icon with the words “COVID-19 Update”. Select this to add the designation to your post. This may be applicable if you’re adjusting your hours, adding delivery or a new pickup option, product/service availability, new safety practices or many other things that impact your business during this time that customers need to know.
Why This Is Helpful
Do you have to use this designation? No, you are not required to add this to your posts that may be applicable to a COVID-19 update, but it adds a way to differentiate a post and can help draw extra attention. It adds the statement “Sharing a COVID-19 Update” to the beginning of your post. Also, Facebook shared that posts with this added will help your post reach more people in your local community. They don’t say exactly how they are doing that, but we gather that these posts may be more prominently and regularly displayed to people in your vicinity. It is worth a try.
This is one of many ways to highlight changes with your business during COVID-19. If you’re looking for other ways to manage during this time take a look at some of the other resources we’ve compiled. Or reach out and ask for help.Other Opportunities and Resources