As a modern-day marketer, it can be easy to get caught up in crossing out tasks on your to-do list, as you simultaneously read blog posts about the “next best thing” in marketing. The options can be endless: email marketing, videos, blogging, SEO, tradeshow marketing, search marketing, and of course, social media, such as Facebook Advertising. Social Media should be an integral part of your marketing strategy because your customers are there. Don’t believe me? (How many times have you checked your Facebook, Instagram or Twitter feeds already today?) Your customers are doing the same!
But how do you get noticed on Facebook when organic reach is undoubtedly low? Facebook Advertising provides huge opportunities for your business to get noticed and grow. For people who are new to paid advertising on social media, here are ten indicators that it may be time to take the next step in social media with Facebook Advertising.
You’re Ready for Facebook Advertising When…
1. You know who your target audience is and it is well defined.
Who is your typical customer? Who is your ideal customer? The targeting capabilities of Facebook are practically endless. Consider location, age, interests, behaviors, connections and other demographics. You probably have several different personas or target markets that you want to get your message to, but start with a few.
2. You have an email list or mailing list of your customers or prospects.
If you already have an email list or contact database of customers or prospects, you are two steps ahead. The list can be uploaded to Facebook and used for remarketing Facebook ads to the people who already know and trust you!
3. You have great media assets available (photos and/or videos of your products).
In order for Facebook ads to be eye-catching, they need to start with interesting photos or videos. If you have a library of media assets to pull ideas from, or the capability to make short videos for Facebook ads, you will be able to create the ad and messaging quickly. Remember, Facebook also owns Instagram and Instagram ads can be created at the same time as Facebook Ads.
4. You have an employee on staff or an Agency who understands how to properly implement & manage Facebook Advertising campaigns.
There is a myriad of choices when it comes to Facebook ads that begin with your objective. Targeting the right audience and using custom audiences can also make a huge difference in the success of the advertising campaign. Make sure that you have a person on staff, or an agency partner to help you reach your objectives.
5. You have a website that allows you to easily edit/add new content.
If you plan on driving people to your website with Facebook Ads, make sure your the messaging on your ad and website match. This is where a WordPress website with specific landing pages for your various Facebook Advertising Campaigns can be very effective.
6. Traditional marketing (newspapers, magazines, direct mail, etc.) is not working for your business.
If you feel like you are not reaching your customers with your current marketing or advertising, it’s time to try something different. In comparison, advertising via traditional media (such as newspaper, magazines, radio, or cable TV) is much more expensive than Facebook Advertising.
7. You need another touch point with people to add to a current advertising push.
Do you have a campaign that you are promoting via a newsletter, newspaper ad, billboard, emails, or other methods? Using Facebook Advertising in conjunction with other marketing can give you an additional touch point to help people remember you and take action.
8. You are posting relevant and consistent content on your Facebook page but not getting the desired reach.
If you are looking to get your posts in front of more people, first make sure that you are posting relevant content to your Facebook Page on a consistent basis. When people are active on your Facebook page, it also gives you more opportunities for remarketing to people who have engaged with your Facebook page in the past.
9. You are hiring and would like to find the right candidate.
Facebook has expanded their offerings to include posts specific to job openings and a place where people can search for jobs in their area. Job openings can also be advertised on Facebook to get the opportunity in front of more people
10. You have the Facebook Pixel code installed on your website.
The Facebook Pixel collects data about the people who visit your website so that you can remarket to those web visitors with Facebook ads. Ask your web developer about getting the code installed now, as it continues to collect valuable information for Facebook Advertising once it is installed.
Even if your business aligns with just a few of the scenarios above, now can be a great time to get started with Facebook Advertising. Vivid Image helps clients big and small to reach their marketing goals through Facebook Advertising, web marketing, search marketing, and more! Contact us today if we can help you navigate the Facebook Advertising maze.