Facebook has launched the new Page Insights with analytics, graphs and well-organized data that Community Managers can actually use. I am thrilled to see this, as it is a huge improvement over the previous Facebook Insights. I have only had access to the new Page Insights for a few weeks, but so far am loving the ease of getting quick visuals and analytics to see what is working on the Facebook pages I manage. The new Facebook Page Analytics provides great measurements from not only a “big picture” point of view, but also the day-to-day posts as well. Here are some of the best features of the new Facebook Page Insights:
Learn what Types of Posts your Audience Prefers
- You can see which post types (statuses, photos, videos, or links) get the best engagement
- The actual number of reach, likes, shares, comments for each post are graphed
- See the engagement rate for each individual post
- Compare reach and engagement of fans to non-fans
- Posts that your audience chooses to hide or report can give insight into content they do NOT like
Better Analyze your Likes
- Learn where people are clicking on Like (i.e. a mobile device, on your page, page suggestion, page likes, or other)
- If you use Facebook advertising, see which likes were paid versus organic
- View a nice graph of net likes that also accounts for unlikes
- Better demographics overall allow you to know your audience
Determine your Page’s Optimal Posting Times
- Facebook averages the number of your fans who saw any post per hour/day, to give you an accurate idea of the day and time when your fans are most active on Facebook
- You can even see the best times per day. For instance, you may see more people online Friday night, and more in the afternoons on Sundays.
There is a lot more great features of the new Facebook Page Insights that you can explore. Keep your social media goals in mind and see how your actions and overall strategy is measuring up. Good luck!
Do you have the new Facebook Page Insights yet? What do you like best about it? What questions do you have about social media metrics and Facebook Page Insights?