Broadcast LIVE for Free using Facebook Live & If This, Than That
Have you used or watched a Facebook Live video? They are becoming more and more popular as I scroll through my feed, and I see people and companies using it quite often now. What about IFTTT (also known as, If This Then That. Sounds kind of like something you say to yourself when you’re trying to make a decision, right?)
A couple weekends ago I was the voice of the RiverSong Music Festival. I was in charge of three social media platforms: Facebook, Twitter, and Instagram. Facebook Live and IFTTT were two great tools we used.
We decided we would give Facebook Live a try throughout the weekend in various ways. It was a great way to broadcast the event and share what was happening. You are able to see how many views, reactions, and comments you are getting at the same time. It’s fun to see how much interaction you’re getting at that moment.
How we used it:
- Kick off for event: We had several hashtags that we wanted to encourage attendees to use. Our first Facebook Live video was used to introduce ourselves, what we were doing over the 2-day event, and what hashtags we wanted people to use as they were sharing photos, videos, and status updates.
- Interviews: We had the great opportunity to interview a couple of bands/musicians. It was perfect to give people a little behind-the-scenes look, and get to know the performers a bit better. We also interviewed several volunteers, organizers, and community members about why they were involved with the event and what they liked about it.
- Performances: RiverSong Music Festival can be heard from quite a few places around Hutchinson. However, if you didn’t know what was going on, or if you weren’t able to make it to the park for the event, this was a great way to share with the community what was happening and the talent that was on stage. Each performance had a different sound and genre, and we wanted to share that across social media.
A few tips:
- Find an event coming up that you’d like to share with your audience. It could be something like a tradeshow, product demonstration, company outing, etc.
- Be sure to post prior to your Live feed that you will be going Live. This gives your viewers an idea of when you’ll be going live and give them something to look forward to.
- If you’re interviewing, have questions in mind that you want to ask.
- Make sure you have good service. You don’t want your video to freeze or lose connection in the middle of your Live broadcast!
Even though there were two of us helping out at the festival, it was a lot to cover. Between the two stages, vendors, volunteers, family activities, and three social media platforms, there was plenty going on! We used a tool called If This Then That to help us out.
I am a heavy Instagram user. It was the social media site I wanted to focus on over the weekend. IFTTT was set up to push any photo he or I posted on Instagram over to a Facebook album specific to RiverSong 2016 and natively to Twitter. This really helped save us some time from having to go to each social media site and post the same thing multiple times. We were able to focus on finding the right moments we wanted to capture instead of being stuck taking several minutes posting the same thing on multiple channels.