Last week at Vivid Image, I held a class on Social Media Changes and Trends. We talked mostly about some recent changes in Facebook and also some social media trends that have been happening over the past year or so. Below is a quick synopsis of some Facebook and Twitter changes and marketing trends that you may find helpful.
Notable Facebook Changes:
Revised Post Scheduler: The post scheduler has moved to the drop down arrow in the bottom right of your status box. My favorite part about this change – they added a very handy “Save Draft” option! Now if you have an idea for a post, but are not ready to schedule it, you can still save the idea within Facebook Scheduler.
Saving Posts to Read Later: You can now “Save” posts you see in the newsfeed to read later. Only you can see the things you save. Click the little gray drop down arrow in top right of post; then click “Save link to read later” or “Save all” which will save the links in the posts comments too. Go back to review your Saved items via the Saved links on the left menu of your home page.
Facebook Ads: Facebook ads are getting more sophisticated and are continually changing. Facebook is determining what ads you are interested in, not just via Facebook data, but also other web habits. Marketers can even create custom audiences by uploading an email list to Facebook and advertising just to your “custom audience”. Changes that Facebook made last fall to newsfeed algorithms can result in posts being seen less. A nice mix of relevant and interesting content with some Facebook ads is great for most marketers.
Facebook Marketing Tips:
Post More Video: Post more video and have a video content creation strategy. Auto play videos have also come to Facebook (this happened around the same time as ALS ice bucket challenge – good timing!). Also, some research has shown that videos that are uploaded to Facebook are getting more reach then posting a link to a YouTube video. I would suggest uploading the videos to both places.
Post more Native Links: Facebook expert, Mari Smith says that organic reach for native links with previews is up, so they tend to have more priority in the news feed. Go ahead and post more native links to great content – plus Facebook users can now “Save” links in Facebook to read later.
Create Custom Graphics: Use custom graphics! It is easier than ever for us to include eye-catching and custom graphics in social media marketing. Check out this blog post to learn a few of our favorite tools for creating quick custom graphics for social media.
What About Twitter?
Twitter has been quiet with changes recently but not for long. Just last week, there has been a buzz about some major changes to come in Twitter. A couple things to remember about tweeting photos: In Twitter, you can tag photos with Twitter user names. This way they will be “mentioned” in the tweet without using up your limited 280 characters. You can also add more than one photo to a tweet.