There’s no question that photos are a popular component in marketing. Photos engage people, generate interest and get shared. That’s why it’s critical to add a photo to your blog post or Facebook page update, but where do you get the photos?
We get asked this question a lot, and find ourselves hunting for images sometimes. While we can talk about the use of paid or free stock photography, you always have another option. Create some for yourself!
Here are 10 tips to building a repertoire of images for your social media marketing purposes that you’ll be free to use or alter anytime!
Setting up a place to save images on the cloud is best. That way it’s accessible from anywhere, and if something would ever happen to your computer you won’t be left trying to recover thousands of pictures. Many people use Dropbox, Flickr, Shutterfly, etc.
- Go through old digital photos you’ve taken personally. Look for images of nature, street scenes, objects, and life in general.
- If you have a family member who loves to take pictures, ask if they have digital images you can have. My middle school daughter took a bunch of images in a photography class last year that ended up in our stock photography folder!
- Deliberately take images to use with your blog posts. Depending on your industry, brainstorm a list of things you have readily available that may fit with future posts. Get a signed release form if photographing people.
- Go through your blog plan for the next few months and make a list of images that you’ll need to correspond. Phones and other mobile devices are excellent options to take images as they happen.
- Create word art or other images using tools available to you such as Word or Publisher.
- Use your Print Screen button on your keyboard, Jing or Skitch to capture your computer screen image. This is especially helpful in blog posts that are tutorials or instructional in nature.
- Instagram and PicMonkey are free to use and allow you to do simple photo edits and enhancements that can make a simple picture look great.
- Building a folder of images to use for social media can be a great Intern project, or talk to a local photography class at school and see if there’s a student looking for a project.
- Designate a camera for the office or give staff access to the folder online to add images. The more people taking pictures you can get, the more variety and creativity you’ll have to choose from.
Remember, very large images are usually fine for Facebook. However, anytime a graphic is being used on the web it should be at or resized to 600 px. Have you found or thought of a unique way to create images for your social media efforts? Please share.