Determining the best social media strategy isn’t always easy. Often companies have several goals they want to meet, different social networks they want to be on, and customers across the web they want to engage with. How do you get your message in front of the right people, so you can start engaging and building relationships? If you want to grow your B2B business, how do you gain more follower’s on your company’s Linkedin account?
Of course, there are lots of ways to do it, and the plan of action is different for every company and social space. Today, we have a few suggestions on how you can gain more followers to your company’s profile on Linkedin.
Invite Connections to Follow Company
Linkedin has added a new function that allows admins of a Linkedin Company page to invite their personal Linkedin connections to follow their company page. This is a great way to build followers to the company page through already established relationships. To do this, simply go to the company’s page on Linkedin. On the right you should see “Invite Connections to Follow” and you can select up to 100 connections a month to invite. Read more about inviting connections here.
Post to Company Page Frequently
Write frequent and compelling updates on your Linkedin Company page to keep your company page fresh and possibly gain some shares. Some Linkedin post ideas include highlighting customer success stories, recognizing employees, posting industry updates, and more. Don’t forget to tag other people or companies who are on Linkedin and use relevant hashtags. Read more about Creating Powerful Linkedin Company updates here.
Add Follow Link or Footer Link
Make sure your customers and website visitors know that they can follow you on Linkedin. This little widget will make it easier for your customers and prospects to follow your company on Linkedin. With just 1 click, they can stay up-to-date on your company news, career opportunities or industry trends.
Here is ours, click it to see how it works (and follow us!):
Before you consider adding this button, you should have:
- A completed personal Linkedin profile (Here are some tips on growing your personal Linkedin network)
- A completed company Linkedin profile
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