Harmony Enterprises, Inc. has been a family-run business for over fifty years. Based in Harmony, Minnesota, near Rochester (with a branch office in Toulouse, France) the company has a small-town, family atmosphere but ships their equipment worldwide. Steve Cremer, President of the company, is the third generation of Cremers to run Harmony Enterprises, Inc. Since the 1970’s, Harmony Enterprises, Inc. has been manufacturing equipment for the recycling and waste management industry, such as balers and trash compactors. Their entry into this market happened as environmental laws and changes were happening. A customer of theirs who had previously used an incinerator to dispose of their trash decided they needed a more earth-friendly option, and Harmony Enterprises created a baler for them. This allowed them to compact and recycle their trash, rather than burn it. At that time, Harmony Enterprises, Inc. ceased the manufacturing of their camping and ice fishing accessories and has focused on making balers for compacting cardboard and other recyclables ever since. Today, Harmony Enterprises, Inc. has over 70 employees, and sells its recycling and waste management products in over 50 countries!
The Challenge: Online Presence & Brand Awareness
When Steve Cremer contacted Vivid Image in 2011, his ultimate objective was to increase sales and brand awareness of Harmony’s products with a better online presence. At that time, Harmony Enterprises, Inc. knew they needed help with marketing – from content writing and web design to social media, which was untapped for them. Their remote location in Harmony, MN made it difficult to find marketing talent. Harmony Enterprises, Inc. had worked with another marketing agency in the past, but had found that the other marketing agency was not consistent, and therefore, not effective. After working with Vivid Image for nearly five years, Harmony Enterprises, Inc. now has a different story to tell.
The Solution: Blogging, Email Marketing, Social Media, SEO
When Vivid Image first started researching what Harmony’s competitors were doing with blogging and social media, we found a handful of competitors were doing it, BUT – no one was doing it consistently. We found that Steve and the staff at Harmony Enterprises, had many content ideas that could be blog posts, from customer success stories, to helpful how-to’s, and recycling tips. We knew that consistent blogging was the key to increasing their web visitors. The relevant content would be shareable on social media and provide eye-catching summaries for a monthly email newsletter that would send their target audience back to the Harmony website to read the full article. Plus the new, relevant content helps drive search engines to the www.harmony1.com website organically.
The Results:24% Annual Average Increase in Web Visitors
Harmony Enterprises, Inc. redesigned their website with Vivid Image in late 2011 and is in the pre-planning stages of another redesign with Vivid Image. Since their new web design nearly five years ago, HarmonyEnterprises, Inc. has seen their annual web visitors grow by an average of 24% each year. But this constant growth did not come from a website re-design alone.
Their comprehensive monthly marketing plan with Vivid Image consists of weekly blogging which is the core of their online marketing efforts. In addition to writing blog posts, creating monthly email newsletters, and social media management, Vivid Image also spends time each month enhancing their website to get the best search engine optimization results. As Harmony Enterprises has grown their business, we have also helped them expand their online presence with their Harmony Europe website, and most recently the Harmony Kids Learning Center website.
Steve Cremer summed it up, “For nearly five years, Vivid Image has helped Harmony Enterprises grow our annual web visitors through weekly blog posts. Blogging has helped position Harmony Enterprises as a leader in the recycling and waste management industry, as well as show our local community involvement. The consistent and relevant blog posts have also provided us with great content to use in our monthly email newsletters and social media.” The residual benefits of consistent blogging, social media, and email marketing have made a difference for Harmony and will continue in the future.
Harmony Enterprises Online Marketing Footprint
Vivid Image is proud that Harmony Enterprises, Inc. has trusted us with their web design, content creation, social media management, and search engine optimization for so long. Learn more about Harmony Enterprises, Inc. on their websites and many social media channels.
- YouTube
- Flickr
- Google +
- Harmony Enterprises Website
- Harmony Enterprises (French) Website
- Harmony Kids Learning Center Website
Vivid Image designs websites, but we do so much more! Contact us if you would like to learn more about hiring us to write website content, blog posts, or email newsletters. We can also be your “Social Media Managers” and manage and grow your presence on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and others…
