Fame is a hard thing to write about. You’re probably thinking, what does this guy know about being famous. And if you weren’t thinking about that, you most certainly are now. If you are thinking that, you bring up a very valid point. But before you stop reading this post hear me out for a few more sentences.
We all think of famous people as an overnight success story. It’s easy to feel that way when a famous person isn’t in our lives one day and then… poof! Like magic we can’t stop seeing their faces and we can’t stop talking about them the next day. Most of us know the truth, these famous people put in the time, the practice, the effort, and all the work to get there. Sure, some of them have great natural ability and that helps. But even the best in the world have to work hard to stay on top.
When it comes to small business owners, especially small business owners in rural Minnesota (if you live anywhere else in the world you can keep reading… it’s allowed) fame may feel like a foreign concept. But really, becoming locally famous should be one of the bigger goals you can set for your business.
Fame and Your Small Business
One of the biggest struggles for small business owners, especially in rural parts of the world, is local SEO. You see, many small rural businesses cover a large area that includes many small towns but they are located in only one of those towns. Your small business might be the best option within your 30 mile service radius but good luck showing up on the map in search results 29 miles away from your office.
Fame Is The Answer
One of the best things you can do for SEO is build a famous brand. Think about it this way. Cola is a type of drink right? Coca-Cola, and Pepsi Cola are types of cola (cola is also one of those words that sounds really silly when you say it too many times). If you do a little research on the cola as a search term you will find out that Google thinks that both Coke and Pepsi are highly related to “cola.”
These brands, Coke and Pepsi, have become so famous that they are synonymous with cola. So how do small businesses do this throughout an entire service area and become, locally famous?
How to Become Locally Famous
Make Sure Everyone Knows Where You Came From
Every famous person comes with some kind of legendary story that everyone knows. This becomes a key part of their brand. It’s part of their origin story. Here’s what you can do to build your origin story.
- Use Moz Local to scan the web and make sure your name address and phone number is consistent throughout the web.
- Have a clear tagline that at least hints at what you do, or why people should buy from you.
- Develop a brand guide and stick to it. Make sure that when people see you they recognize who you are.
Set Yourself Apart From the Rest
Fame is defined as, the condition of being known or talked about by many people, especially on account of notable achievements. This means that just having everyone know you and recognize you is not enough. This is where you have to not only do something to stand out, but also be your own hype man and promote it.
- Launch a scholarship for area students. Promote it with press releases
- Sponsor something (instead of sponsoring everything, pick one thing that your audience really cares about and make a big splash)
- If your products or services are better than the rest, get other people to say it. You can do this by encouraging reviews (we have a system for this, if you want to know how we do it you can ask us).
- Do you have a unique company culture or process that makes you better? Talk about it, and get others to talk about it too.
- Do you have a big goal? Is it a goal that others (especially those in your audience) will cheer for you and encourage you to meet? Set a big crazy goal that has a local impact in the communities you serve, make it public, and when your fans buy from you they’ll know they are supporting that goal.
In the end being locally famous comes down these major points.
- Understand the communities you serve and what is important to your audience.
- Create a consistent presence.
- Make a big impact for those that matter most.