Do you have the content for a blog post but it’s looking a little wordy? You probably need some visuals to kick things up a little bit. First, we need do make sure you’ve read Images 101 – Copyrights and Creative Commons first. You’ll need to know what kind of images you can use.
Now that you’re browsing around looking for images, what is going to help make your post look more interesting? Here are 5 quick tips on how to implement images into your blog post:
Credit: CarbonNYC
1. Keep it relevant to what you are writing about. If you have an image that has nothing to do with what your post it could confuse a reader. It shouldn’t be a puzzle for them to piece together. We don’t want them abandoning your blog because of that.
2. Play off your content. Sarah Manley wrote a blog post about creating a Marketing Recipe for Success and she used an image of a great big bowl of chili to pair with her “recipe.” So read through your content, is there a way you could play off of it in your visual pieces?
3. Use graphs and charts. For some people the way to understand something is through visual learning. If you are trying to explain statistics, finances, etc. using graphs or charts can be a great way to visually explain something. People can get overwhelmed by numbers, variables, and trying to compare numbers in their head. So provide them with an easy way to understand it. It can help clear any confusion or misinterpretations that may happen.
4. 
Personalize it. Let your customers get to know you better. Snap some photos at your company picnic or employees participating in a community event. This is a great casual way to show the viewer what else you have been up to besides sitting behind your desk.
5. Keep it simple. Just because you found 10 different great photos doesn’t mean they all have to go into your post. Pick out the couple that really helps get your point across. You want to have a good balance between words and information. The images should enhance the content, not take it over.
Having writers block? Need some help figuring out what to post on your blog? Read Steve’s 50 Sources of Inspiration for Blog Content to get the ideas flowing or Beth’s 56 Free Blogging Ideas. Need more help or ideas? Leave a comment or stop by our Facebook. We would be happy to help!
Awww, thanks for mentioning my chili blog (one of my faves). There was a lot to taking that picture; angle, lighting, “props/extras”; key components when you are taking your own image.